PGA TOUR Players about to face a Reckoning

This week, the PGA TOUR will announce which players are eligible for its new equity program. This announcement could be followed by a wave of defections to LIV Golf.

Sean Zak of Golf.com does a great job of explaining the ins and outs of the equity program here. In short, the TOUR, with the help of investors Strategic Sports Group (SSG), will award varying amounts of equity to 193 members. Top players will receive more than lower-ranked ones, which could create jealousy among some players. However, unlike a one-time bonus, the value of this equity increases or decreases with the PGA TOUR's growth. This incentivizes players to promote the TOUR's success – essentially, they're being asked to invest in its future.

What’s different here, of course, is that this is an equity program and not just a one-time bonus. The value of the equity shares will increase — or decrease — based on the longevity and growth of the PGA TOUR. Players receiving a share are now incentivized to promote growth in the TOUR. Put another way, players are being asked to put their money where their collective mouths have been.

While the exact distribution for top players like Tiger Woods, Rory McIlroy, and Scottie Scheffler remains unknown, as do the allocations for lesser-known players and "legacy members" like Jack Nicklaus, one thing is clear: the TOUR's future now partially rests with its members, a move loyalists have long advocated for.

Unfortunately we have all learned exactly how personal financial growth has taken precedence for the majority of pro golfers. It has not seemed that the majority of players have cared for anything more than “spending more time with family” and “doing what’s right for their future.” Of course, there is absolutely nothing wrong with that on paper. Why else does anyone in the world seek employment?

That’s what makes this shift toward “an invested common goal” so precarious. Aside from a handful of the most outspoken, do we actually know if players give a damn about the longevity and growth of the PGA TOUR? Is it possible to want that while simultaneously showing outward distrust in TOUR leadership? Simply put, yes. It is possible for two things to be true, as has become a favorite response on Golf Twitter.

What we are all about to see is not just what players’ loyalty is worth to the PGA TOUR, but what that loyalty is worth to the players themselves. This has always been a two-way street in terms of what both sides need to feel satiated. Any players who receive their notice from Commissioner Jay Monahan and choose to defect to LIV will make their true intentions crystal clear. The opposite is also true for those in the middle of the pack who choose to remain on the PGAT roster.

Players are being handed the keys to the castle, so to speak. We will all be watching to see what happens next.

RevCore Stand Bag: A Lightweight Luxe Option for Discerning Golfers

The CaddyDaddy RevCore stand bag.

Looking for a stand bag that combines sleek aesthetics with exceptional functionality? Look no further than the RevCore Stand Bag.

First Impressions: Lightweight Luxury

The RevCore bag immediately impresses with its remarkably light weight. This is a major benefit for golfers who walk the course and appreciate a less cumbersome carrying experience. Despite its weight advantage, the bag boasts a comprehensive feature set that caters to the needs of everyday golfers.

Functional Features for the Modern Golfer

One of the standout features is the strategically placed magnetic pouch for a rangefinder. This ingenious design allows for quick and easy access when you need to grab a yardage reading. Additionally, the bag features two spacious side pockets perfect for storing water bottles or other essentials. The main pocket for golf balls offers ample storage, while the front compartment boasts a removable velcro panel. This allows for easy customization, perfect for adding a personal touch with custom embroidery.

Premium Materials for Long-Lasting Performance

The RevCore bag exudes quality with its luxurious leather construction. The high-quality material not only elevates the bag's aesthetics but also ensures durability for years of play. The sleek, all-leather design offers a touch of sophistication that will appeal to golfers with a refined sense of style.

Comfort and Convenience

The bag comes equipped with two carrying options: a single shoulder strap and padded backpack straps. Both options are lined with felt for enhanced comfort during your round. Notably, the clips for these straps are also of superior quality, a welcome departure from the flimsy clips commonly found on other bags.

The Verdict: A Standout Choice

The RevCore Stand Bag delivers on all fronts. It boasts a lightweight design, exceptional functionality, and premium materials, all at a competitive price point. Whether you prioritize comfort, convenience, or simply a touch of luxury on the course, the RevCore Stand Bag is a compelling choice for discerning golfers.

For more information on the CaddyDaddy RevCore Stand Bag, including current availability and pricing, visit the company website here.

Hard Copy: How Breaking News has been Broken in the Content Farming Era

Earlier this week rumors swirled on social media that Rory McIlroy was finalizing a deal to join LIV Golf for an astronomical $850 million. The notion was both outlandish and counterintuitive to everything McIlroy has said up to this point, making the claim bizarrely captivating. It also exemplified a growing problem in sports writing and spreading misinformation.

The original publication — a financial “paper”, of all things — is a website littered with clickable ads and popups that generate revenue for the website based on article engagement and impressions. There’s little doubt that this specific article was a huge money-maker, too. The article has been shared thousands of times by various accounts on X and beyond, eventually prompting McIlroy himself to publicly comment on the baseless claims presented within.

We’ve seen this song and dance before. The “journalists” who authored the article at least had the decency to include the following passage, which tells you all you need to know about the truth behind their claims:

It has not been possible to verify the claims. Spokespeople for the Northern Irish player and LIV Golf did not respond to requests for comment.

This feels like the new standard operating procedure for a growing number of publications. Make a baseless claim when the iron is still hot (the day after the Masters, for example), toss in a “could not be reached for comment” disclaimer somewhere in the middle of the content and share, share share. But to which I can certainly attest, clicking “post” on an article only gets you so far. You also need a little help on social media.

Enter the Content Farmers.

Simply put, “content farmers” are social media accounts that scour the internet looking for stories that can be sensationalized with a clickbait headline and post them on their own timelines. Note that these accounts don’t write the articles themselves (that would be too much work), nor do they make it a habit of doing any actual reporting. Their goal is to amass a following as large as possible by using this practice over, and over, and over again.

The most notable accounts in the Golf Twitter realm include @FlushingItGolf, @NUCLRGOLF, and about a dozen more of their ilk. These two verified X accounts have over 200,000 combined followers, posting dozens of times a day to their audience. NUCLRGOLF even offers a subscription option for a small fee. There is little doubt these accounts are profitable in their own right thanks to X’s revenue share program.

I know what you’re thinking: this is just sour grapes from another website founder who has a fraction of the following of those aforementioned accounts. You’d be correct. Allow me to explain.

Golf Unfiltered has been around for well over a decade. We’ve tried to do as much as we can with the resources available to us and the tools used most at any point along that timeline. Golf Twitter wasn’t always a thing, nor was Squarespace, podcasting platforms or revenue share programs. We've dabbled in clickbait headlines ourselves, but never for more than an article or two. But above all else, we’ve done our best to bring thoroughly researched reporting (to the best of our ability) and in-depth opinions on golf’s current state.

We are not special in that regard, nor are we alone. Much more successful outlets like No Laying Up, The Fried Egg, The Golfers Journal, Lying Four and many others are not as much competitors as inspiration. Their collective work paved the way for countless other upstart media outlets, showing that passionate golf fans can come together and create something others might enjoy.

Content farming accounts are not the same thing.

Those accounts are the worst side of golf media. They are profiting off the hard work of others if not outright circumventing the need to do the same on their own. They shout into the ether, waiting to see what catches the eye of less-informed casual scrollers who never read past a headline before sharing the latest nugget. Sometimes, as was the case with Rory McIlroy, it catches enough steam to prompt public action, validating their efforts.

Online publications are really damn hard to manage. As my colleagues at GU will tell you, I make the same “joke” every year that this year will be the last for GU. It’s frustrating, expensive, and a lot of hard work. Most things that are worth it can say the same.

If you’ve made it this far into this article, thank you. If you’ve ever clicked on a single piece of content we’ve produced, thank you. If you’ve ever responded to a tweet or post on our platforms — even to tell us how wrong or dumb we are — thank you.

What happened this week with Rory and LIV was not about us or any of the other outstanding outlets mentioned above. It was about you and the level of disrespect thrown your way by content farming accounts. They don’t care about educating or enhancing your enjoyment of the game we all love. They just want your engagement and dollars. You are their marks.

If you’re comfortable with that fact, more power to you. I can’t stop you from following and engaging with those accounts. All I ask is to show support to the outlets who care less about your wallets and more about our shared experience in this game.

The Sign

How An Episode of Bluey Put Twenty Five Years of Attending The Masters Into Perspective For Me

It took less than five minutes for Jim Nantz to sign off from Augusta before my four-year-old son asked if we could finally watch the newest episode of Bluey. For the last two weeks, he has seen advertisements for this new episode all over the Disney Channel and has been counting down the days to April 14th. I told him that April 14th was also Masters Sunday so we would be watching a lot of golf, but once it was over we could watch Bluey together.

He complied with that bribe and happily watched along with us - groaning when Morikawa dunked one in the water on 11, laughing when Åberg got his snack knocked out of his hand high-fiving a patron, and cheering when Scottie’s final putt dropped on 18. He enjoyed treats from our Taste of The Masters box and when they showed the main scoreboard, he excitedly said, “Hey that’s where we went!” - recalling our time there just a week earlier for the Drive, Chip, and Putt tournament.

But by the time the jacket was around Scottie’s shoulders, he was reminding me of our bargain and I was changing the channel. If you’ve never seen an episode of Bluey, let me just tell you that this show is advertised as a children’s television show but it is 100% made for the parents. I have cried watching more than one episode. This new release was a special 28-minute -long episode, which is four-times longer than their normal episode length. So I already knew it was likely going to pull at the heart-strings a little.

Full spoilers ahead (if you care about spoilers of a kids TV show…) but in this episode, the Heeler family has put their beloved home up for sale because the dad, Bandit, got a job in another city. The family is hosting a wedding for one of the other recurring characters as a sort-of last hoorah at their home before the sale and the big-move. The oldest child, Bluey, is not happy about moving and is letting everyone know about it - including her teacher and friends at school. This is when the teacher, Calypso, decides to read a story that she thinks might help.

 Calypso: Once there was a farmer who owned a beautiful horse, but one day his horse ran away. Upon hearing the news, his neighbors came to visit. “That's such bad luck,” they said. “We'll see,” replied the farmer. The very next morning, his horse came back and it brought three wild horses with it. “Wow,” said the neighbors, “that's such good luck." “We'll see,” replied the farmer. The next day his son tried riding one of the wild horses, but it threw him off and he hurt his leg. The neighbors said, “That's bad luck." “We'll see,” replied the farmer. The next day, soldiers came to the village and made all the young men join the army. But they didn't take the farmer's son because his leg was hurt. "That's such good luck,” said the neighbors. "'We'll see,' said the farmer.
Bluey: Is that a happy ending or a sad ending?

Calypso: It's both.

Bluey: I don't understand.

Calypso: Come here.

Bluey scoots closer. Calypso puts her hand on Bluey's shoulder.

Calypso: Everything will work out the way it's supposed to, Bluey.

The rest of the episode you see parallels of this parable play out in Bluey’s own adventure, with moments of both good and bad luck intertwined throughout the day. They find a coin on the ground, they use the coin in a viewfinder at a lookout, the coin gets stuck, another couple finds the coin later, etc. etc. There’s even a double-meaning with the title of the episode, “The Sign”, referencing both the For Sale sign in front of the home and a metaphorical sign that the family was looking for to tell them they needed to stay. The metaphorical sign in the episode came in the form of a butterfly. 

Like I said, sometimes it’s hard to believe that this is a children’s television show. But my son watched intently for 28 minutes waiting to find out if the Heeler family would end up losing their beloved family home. It was the only thing that mattered to him at that moment.

---

This year, I attended my 25th Masters Tournament. 26th if you count the year I went in-utero when my mom walked the grounds pregnant with me. 1997 was my first Masters and the only two I’ve missed since were during COVID. I saw all five of Tiger’s wins with my grandfather.

"That's such good luck,” said the neighbors. "'We'll see,' said the farmer.

My grandfather passed away unexpectedly in August of 2019, four months after going with me to see Tiger win his latest green jacket. It was also ten days before my son was born. The day of the funeral, we checked the mail at his house and there was a letter in the mailbox from Augusta National Golf Club. It was an invitation to apply for the Legacy Program which allowed him to extend his series badges to one of his biological children. The invitation was dated the day of his death. 

"That's such bad luck,” said the neighbors. "'We'll see,' said the farmer.

In March of 2020, we were still heavily grieving the loss of my grandfather. The thought of The Masters without him made all of us sick to our stomach. To us, there was no Masters without my grandfather. As we all know, Augusta National made a historic decision, due to COVID, to postpone the tournament to November and have no patrons in attendance. The Masters wasn’t the only golf tournament that had to move their original schedule due to COVID. The Ryder Cup was pushed back to September of 2021; due to COVID regulations the on-site attendance would be limited. At the start of the tournament Samantha Marks posted a tweet asking if anyone would want to start a Ryder Cup group chat for those of us watching from home with FOMO. This group chat is where I met Adam and how I came to join the Golf Unfiltered team.

"That's such good luck,” said the neighbors. "'We'll see,' said the farmer.

In 2022 we were lucky enough to go again for a practice round, but it was the first time our family would walk through those gates without my grandfather. Eerily ironic that it was the same year Tiger had to miss because of his terrible accident a few months before. We were lucky enough to win the lottery for the Drive, Chip, and Putt in 2023 and were able to take my son for the first time. This past year, both my mother and my mother-in-law won the lottery for the Drive, Chip, and Putt. So for the first time we were able to take the entire family through the gates on the same day - my son with all of his grandparents.

Everything will work out the way it's supposed to, Bluey.

There were moments of both good and bad luck running throughout the tournament all weekend. A weather delay on Thursday morning meant the first groups wouldn’t tee off until around 10 a.m. But when the rain stopped, they played golf until almost 8 o’clock at night giving those Thursday patrons an extended day in Augusta. Similarly, the patrons with Friday tickets got to see Tiger play 18+ holes of golf. It was the windiest conditions the tournament has had in years, but it was also some of the most interesting golf we’d had a chance to see in a major in a while. Even the timing of Meredith Scheffler’s pregnancy - while not ideal that she had to miss the tournament, Scottie was able to share another victory with his family and make it back home before the birth of his first child. 

Augusta National Golf Club tends to just create these memorable moments, some more magical than others. While we were waiting in line for the gates to open on Wednesday morning, the two guys next to us started asking us for tips on the best way to walk and see the course. The older couple on the other side of us heard and joined in the conversation, asking for the best times to visit the Pro Shop or for good places to sit and rest. Immediately the young guy noticed the logo on the older man’s shirt, “I work at that golf course!” he said enthusiastically. The older man was shocked, “We live there, that’s our summer house!”

Sitting at breakfast that same morning and a couple walks up and asks if they can share a table with us. They mention that it’s their first time at The Masters. The husband said he’s been listening to podcasts to figure out the best way to do and see the course. The wife sees all of the pins that my husband likes to wear on his hat and comments that it must not be our first time. When I said that my first tournament was in 1997, the husband sat up and said, “Wait, are you Nikki Dunagan?” They listened to Will Bardwell’s podcast, The Lying Four, on the drive down. In the episode I shared our family’s story & talked about Johnathan’s pins - and they remembered.

Later that day, we sat in the grandstands on the tee box of 16 to watch some of the groups skip it across the water before heading over to the Par Three tournament. The last group we were waiting for was a trio of Sam Burns, Tom Kim, and Scottie Scheffler. We watched as they hit their tee shot - all three aiming for the Sunday pin location - and then began to cheer along with the rest of the crowd for them to “Skip it!” They happily obliged and took their turns entertaining the patrons trying to skip the ball across the water, carefully avoiding the turtles sunbathing on the edge of the pond. They made their way toward the green and we stood to leave, just as a butterfly landed on the sleeve of my dress. I stood motionless. The butterfly didn’t move. It continued to sit there on my shoulder for 60 seconds. When my husband tried to slowly get the camera to capture the moment, it flew away. Even the security guard standing behind us laughed and made a comment about how the butterfly must’ve liked the flowers on my dress. “It was your grandpa coming to say hi,” my husband said.

In the episode of Bluey, the butterfly is the sign the mom follows to show her the way. For me, maybe the butterfly was a sign from my grandpa. Maybe it was his way of saying goodbye, since it showed up on the 16th hole which is famously covered by Verne Lundquist who The Masters said goodbye to this year. Or maybe it was a sign of who would win the tournament later that week, since Scottie was the player we were watching there when it happened. 

I think no matter how you look at it, it just shows that Augusta is creating magic around every corner. Good luck, bad luck, Masters magic, golf ghosts - however you want to describe it, there’s something that happens when you walk these grounds that can’t be explained. You feel it in the little moments - hearing the crunch of the oil slick as you trek across a crosswalk, when the morning sun starts peeking through the loblolly pines. And you feel it in the big moments - hearing a roar coming from an unknown destination behind you, seeing your kid get a high five from one of the players.

I would give anything to be able to experience The Masters with both my grandfather and my son. He would’ve loved seeing him dance up and down the hill in front of the scoreboard during the Drive, Chip, and Putt. He would’ve cracked up at him only knowing Fred Couples as “Boom Boom” and no other name. But my son is getting to make new memories in Augusta, ones with his grandparents. And as much nostalgia I have for those Masters tournaments in the past, at least I get a front row seat in a green-folding chair for the ones to come with the next generation.

Bluey: Is that a happy ending or a sad ending?

Calypso: It's both.

Why I will (probably) never go to The Masters

I’m not sure I will ever go to The Masters.

Don’t worry: this isn’t going to be some sanctimonious article about Augusta National’s history of exclusion or anything in that realm. I am sure I would enjoy being on property, pushing my way through the merchandise tent before gushing tearfully at the sight of Golden Bell.

That’s partially why I don’t know if I could handle it. I’ve hyped up the possibility of going too much in my mind and I’m terrified I’ll find something I don’t like about the experience.

I know that sounds weird. I hope all of you rolled your eyes reading that sentence above. But I know myself better than anyone else, and I am conditioned to find something negative about pretty much everything. It’s a curse I’ve honed ever since childhood, which is another story for another day. But it’s true, and sometimes it makes me miserable.

One week a year I try my hardest to find enjoyment in the professional game, reserved to this week in April where the course on TV looks more like a heavenly playground instead of a golf course. The players look different; their eyes seem wider, putting strokes more shakey, and bogies more excruciating. When a camera pans to a player’s face standing on any tee box, it’s as if the viewer can imagine the emotions swirling in that player’s brain as they consider what’s next. That golfer is experiencing something all golfers wish they could, including me, and I’m engulfed by the mystery of their emotions while somehow knowing exactly how it must feel.

Last year I wrote about how I rediscovered my love of The Masters, partially due to my friend and colleague Nikki Dunagan’s stories and admiration of a tournament that is quite literally a part of her life. Her excellent Memoirs from Magnolia Lane miniseries continues to impress while reigniting the intrigue of a tournament through the eyes of former patrons. Everyone loves this tournament so damn much and it never gets old or stale.

You won’t understand this: but those feelings are exactly why I might never go.

I literally have the opportunity to attend every Masters Wednesday if I choose to do so as a member of the Golf Writer’s Association of America (assuming I can secure a first-come-first-serve ticket) since the GWAA’s dinner is held the same day each year. That’s how deep my irrationality has burrowed into my mind. I think I might actually be terrified to book the flight, hotel, and rental car. Does the old adage “never meet your heroes” apply to an entire piece of property?

If I’m being completely honest, I think I’m most terrified about how I would react once I step on property. I know I will cry. I know I will need to be alone because that’s how I prefer to be most days while wanting nothing more than to be with someone. Only those closest to me understand that I am incapable of managing my emotions on most days, let alone on a day where I’ll be at the place I’ve only seen in my dreams. Yes, that is corny as hell to admit; but it’s also true.

I turn 42 this year. Some of you reading that will suggest that’s still young, and you are right. Others might think the opposite. I think about how much my life has changed over the years and — depending on the day — I jostle back and forth between how I feel about the age. Every day I struggle with some odd level of cherophobia that has programmed me to say “No” to most things that will likely be enjoyable. I don’t want the hassle, even when the payoff would be more than worthwhile.

If none of this makes any sense to you, consider yourself lucky. If you can relate to what I’m trying to express, I’m sorry. Because I know exactly how you feel.

In reality, there’s a very strong probability of me attending The Masters one day. I’ll likely only tell a few people, hope that my wife is with me, and I’ll just have to see what happens in my brain. I might write about it. I might not. It’s going to be something kept private not because I won’t want to share my happiness with others, but rather I’ll be terrified if I do. It doesn’t come natural to me.

Regardless, I’m going to enjoy this week the best I can and hope for a fun tournament. I’ll play the course in my mind, just as I do every year, imagining where I would want my golf ball to land on every green to catch a slope or leave an uphill putt. We’ll all eagerly await that second shot on No. 2, the swirling wind on 12, the pine straw on 13, the slope on 16, and the sand saves on 18. There will be roars, amplified by a soundbar emitting from my TV, just like every year.

And maybe that’s enough.

Why The Drive, Chip, and Putt Is More Than Valuable…It’s Priceless

A 1997 Masters badge - a token from Tiger Woods’ first of five green jackets and the first of fifteen major victories - is listed on ebay for $15,000. 

An unopened and original copy of Taylor Swift’s debut album - the first of 10 original studio albums and four re-recorded studio albums - is listed for $240. It even has the original price sticker on it showing the owner first purchased it for $13.99 in 2006.

The reason these items are so pricey and highly sought after by collectors, is because they commemorate a time before these all-time greats…were the greats. These items mark the beginning of their journey, a time that long-time fans like to point back to and say “I remember them when…”

With The Masters tournament being set against the same backdrop year-after-year, the tournament has a very timeless feel to it. It makes it easy to compare every shot to that of another year on the same hole. Walking the grounds or sitting in the grandstands you hear a lot of different versions of, “I remember when…”

“I remember when Adam Scott made that hole-in-one on 16!”
“16? I remember when Tiger had that putt fall there in 2005.”
“I remember when Tiger made that eagle on 15 in 2018!”
“Oh, 15? Remember when Sergio hit that OCTUPLE bogey?”

Sergio Garcia sets record with octuple-bogey 13 on Augusta National's 15th hole.

While there’s always conversation comparing magical moments from hole-to-hole, it seemed that this year there was also a lot of conversation surrounding certain competitors and remembering where they started.

“Bailey Shoemaker? I remember watching her in the Drive, Chip, and Putt in 2018!”
“Gianna Clemente? She competed in the Drive, Chip, and Putt in 2017!”

Girls, 12-13 division second-place finisher Bailey Shoemaker poses with Masters champion Bubba Watson during the Drive, Chip and Putt National Finals at Augusta National Golf Club. Chris Trotman/Chris Trotman/Augusta National

The Drive, Chip, and Putt competition is celebrating its 10th anniversary this year. One of the competitors in that inaugural competition was Ashkay Bhatia, who competed in the boys 12-13 age division. Fast forward ten years later and now Ashkay Bhatia holds a PGA Tour card and is (at the time of writing this) fighting to hold the lead at the Valero Texas Open. If he manages to keep the lead and win the tournament, he would become the first former Drive, Chip, and Putt national finalist to qualify for The Masters Tournament. 

However, he wouldn’t be the first former Drive, Chip, and Putt finalist to compete at Augusta National. In fact, this year alone there were nine former Drive, Chip, and Putt national finalists in the field for the Augusta National Women’s Amateur.

Boys 12-13 competitor Ashkay Bhatia putts in the Drive, Chip and Putt National Finals at Augusta National Golf Club on Sunday April 6, 2014. Sam Greenwood/Sam Greenwood/Augusta National

I’ve talked at length about my family’s history with Augusta. (In fact, I forced Adam to let me create an entire mini-series so I could keep talking about it. The third season drops tomorrow, by the way…) Majority of the memories that I have revolve around those magical shots that made the greats…the greats. Last year we continued our family’s tradition and brought my son through the gates of Augusta National Golf Club for the first time. But we didn’t bring my son to watch the pros, we were there for the Drive, Chip, and Putt.

We are going again this year and will be watching for names like Hudson Knapp, the 10-11 year old boys returning competitor from our neck of the woods. Or Kipp Madison, the 12-13 year old boys competitor from just outside of Augusta who watched his brother in the competition last year. We could be seeing any of this year’s national finalists competing again in Augusta, whether for the Women’s Amateur or for a Green Jacket. My son will get to have “I remember when…” moments for the greats of his generation, before they become…the greats!

When we get home from the competition this year, we will safely tuck away our Drive, Chip, and Putt badges with our Masters badges from years past. eBay might have these memories listed for $15,000, but I’d say they’re priceless.

Sub 70 Pro V2 Fairway Wood: Long Bombs and Looks That Kill

Looking to add some distance and precision to your long game? The Sub 70 Pro V2 fairway wood might be your new secret weapon. This fairway wood isn't just about aesthetics (although it is a sharp-looking club!), it's packed with technology designed to help golfers of all skill levels launch rockets off the deck.

The new Sub 70 Pro V2 fairway wood.

Dual Threat: The Power of Two Faces

The Pro V2 boasts a unique Dual Face Technology. Here's the deal: the club face is actually made of two separate pieces. The front face is constructed from high-strength U.S. Custom 455 steel, which is known for generating explosive ball speeds. This face is strategically thicker in the center (2.1mm) and tapers down to 1.8mm on the edges. This variable thickness helps create a larger sweet spot, so even mishits tend to fly off the face with decent zip.

But that's not all! Behind that first face lies a hidden weapon: a TPE resin layer. This resin absorbs impact, leading to a more forgiving feel at contact. Think of it like a trampoline effect – the resin flexes at impact, transferring more energy to the ball for extra distance.

The Sub 70 Pro V2 fairway wood sole.

Looks Matter: Classic Design, Modern Performance

The Sub 70 Pro V2 isn't all about technical jargon. It's a beautiful club to look at. The clean address profile with a pear-shaped head inspires confidence, and the tour-matte black finish reduces glare so you can focus on a pure strike. You won’t find any adjustability here, and that’s OK. While adjustable hosels are commonplace among new club releases, Sub 70’s approach with the Pro V2 is to keep things simple while offering explosive tech in the dual face described above.

Who Should Bag the Sub 70 Pro V2?

The Sub 70 Pro V2 caters to a wide range of golfers. Here's how it can benefit different players:

• Distance Seekers: The combination of the hot face and trampoline effect in the resin layer means this club is built for distance. If you struggle to find the fairway with longer irons, the Pro V2 can be a great alternative to get you closer to the green in regulation.

• Lower Handicap Golfers: The Pro V2 offers the workability that better players crave. The classic design allows for shaping shots, while the feel provides valuable feedback at impact for precise distance control.

• Value Hunters: Sub 70 is known for offering high-quality clubs at competitive prices. The Pro V2 delivers tour-level performance without the tour-level price tag ($209 at the time of this writing).

More Than Just Looks and Distance

While distance and aesthetics are a big part of the package, the Sub 70 Pro V2 also offers some under-the-radar benefits:

• Playability: The club comes with a Fujikura Ventus shaft as a stock option, known for its lightweight construction and ability to generate low spin for penetrating trajectories. This shaft helps golfers launch the ball easily, even from less than ideal lies. (Other custom shaft options available)

• Adjustability: While the Pro V2 isn't a fully adjustable fairway wood, it does come in a variety of lofts (from 15* to 24*) to fit your gapping needs and swing speed.

• Customer Service: Sub 70 is known for its excellent customer service and generous return policy. If you're unsure whether the Pro V2 is right for you, they offer demo programs so you can try before you buy.

The Final Takeaway

The Sub 70 Pro V2 fairway wood is a compelling option for golfers looking for a long, playable fairway wood that won't break the bank. Whether you're a distance seeker or a lower handicapper looking for a dialed-in option, the Pro V2 offers a combination of power, forgiveness, and classic good looks that deserves a spot in your bag.

Sunday Golf Ryder '23 S-Class Leather: Luxury Meets Performance on the Course

For golfers who appreciate a touch of class alongside top-notch functionality, the Sunday Golf Ryder '23 S-Class Leather stand bag is a dream come true. This premium offering takes their popular Ryder lightweight stand bag and elevates it with luxurious, water-resistant vegan leather, creating a bag that's both stylish and built to perform.

Lightweight Luxury

The first thing you'll notice about the Ryder '23 S-Class Leather is how light it is. Weighing in at a mere 4.9 pounds, it's a dream for golfers who prefer to walk the course. This lightweight design doesn't come at the expense of durability. The high-quality vegan leather is built to last, and Sunday Golf backs it up with their impressive lifetime warranty against defects in materials or workmanship.

Style That Stands Out

But where the Ryder '23 S-Class Leather truly shines is in its aesthetics. The rich vegan leather, available in a sophisticated color scheme, exudes an air of luxury that will turn heads on the course. It's a far cry from the typical bulky, utilitarian golf bag. This stand bag is a statement piece, showcasing your discerning taste for quality and style.

Functional Features for the Modern Golfer

Beyond its luxurious looks, the Ryder '23 S-Class Leather is packed with features that cater to the needs of the modern golfer. Here's a closer look at what this bag offers:

• 5-way top divider: This organizer keeps your clubs separated and easily accessible, preventing them from getting tangled or damaged during your round.

• Flat base for cart compatibility: The Ryder '23 S-Class Leather transitions seamlessly from walking to riding. The flat base ensures it sits securely in a golf cart without tipping over.

• Dual-flex stand: This innovative stand system provides exceptional stability on any terrain, whether you're walking a hilly course or practicing on the range.

• Ample storage: Don't be fooled by the sleek design. This bag boasts plenty of storage space for all your golfing essentials. Multiple pockets, including a velour-lined valuables pocket and an insulated Frosty Pocket to keep your drinks cold, ensure you have everything you need within reach.

• Padded self-balancing straps: These comfortable straps distribute weight evenly, making carrying your bag a breeze, even for long walks on the course.

Who Should Consider the Sunday Golf Ryder '23 S-Class Leather?

This stand bag is perfect for golfers who prioritize the following:

• Lightweight design: Walk the course comfortably without sacrificing functionality.

• Premium look and feel: Make a statement on the course with a luxurious, stylish bag.

• High-quality materials: The vegan leather is built to last and backed by a lifetime warranty.

• Functional features: The Ryder '23 S-Class Leather offers everything you need to stay organized and comfortable on the course.

The Verdict

The Sunday Golf Ryder '23 S-Class Leather stand bag is a premium offering that delivers on both style and performance. It's lightweight, luxurious, and packed with features that cater to the modern golfer. Whether you're a seasoned player or just starting out, this bag is a worthwhile investment that will elevate your golfing experience.

Additional Considerations

While the Ryder '23 S-Class Leather boasts numerous advantages, it's worth considering a few points before purchasing:

• Price: As a premium product, the S-Class Leather comes with a higher price tag than some other stand bags on the market.

• Care: Vegan leather, while durable, may require occasional cleaning and maintenance to maintain its optimal look.

Overall, the Sunday Golf Ryder '23 S-Class Leather is an exceptional stand bag that combines luxury with functionality. It's a perfect choice for golfers who appreciate quality, style, and a comfortable walking experience.

TRUE Linkswear Women's FS-01: A Stylish and Sustainable Golf Shoe Built for Comfort

For female golfers seeking a shoe that seamlessly blends performance, comfort, and style, the TRUE Linkswear Women's FS-01 is a must-consider. This innovative shoe from TRUE Linkswear boasts a classic, minimalist sneaker design infused with the brand's signature technology for an exceptional golfing experience. Whether you're a seasoned golfer hitting the course regularly or a weekend warrior looking for a versatile shoe, the FS-01 offers a winning combination of features.

TRUE Linkswear Women’s FS-01 golf shoe.

Sustainable and Stylish

Available in multiple colors and for both men and women, the FS-01 upper is crafted from 100% eco-genuine leather, a sustainable alternative to traditional leather that offers the same luxurious look and feel. This eco-conscious design utilizes pre and post-consumer recycled leather, minimizing environmental impact without sacrificing quality. The leather is hand-crafted for a polished look that transcends the golf course, making the FS-01 suitable for casual wear as well. The shoe comes in a variety of colors, including black, fog, brown, white/pink, and white/mint, allowing you to find the perfect match for your taste.

Unmatched Comfort

Comfort is paramount for a successful day on the green, and the FS-01 delivers in spades. TRUE Linkswear's proprietary Ultra Plush Insole System provides unparalleled comfort, fit, and performance. This innovative insole system combines with the shoe's minimalist construction to create a barefoot-like feel that allows for natural movement and flexibility throughout your swing. Additionally, the FS-01 features anti-microbial properties that help keep your shoes fresh and odor-free over time.

TRUE Linkswear Women’s FS-01 sole.

Durability You Can Trust

The FS-01 isn't just comfortable and stylish; it's built to last. The eco-genuine leather upper is known for its durability and resistance to scratches, while the one-piece rubber outsole offers exceptional traction and long-lasting wear. This shoe can withstand the demands of the course without sacrificing its good looks. The FS-01 is also water-resistant, making it a great choice for golfers who frequently encounter damp conditions.

Designed for the Female Golfer

The FS-01 is specifically designed to accommodate the female foot. Unlike some unisex golf shoes, the FS-01 features a medium-wide toe box that offers a comfortable fit for a wider range of foot shapes. This allows for natural toe splay and helps prevent cramping or discomfort during long days on the course.

The Verdict

The TRUE Linkswear Women's FS-01 is a standout choice for female golfers seeking a shoe that combines performance, style, and comfort. With its sustainable design, luxurious feel, innovative comfort features, and exceptional durability, the FS-01 is a versatile shoe that can take you from the course to the clubhouse and beyond. Backed by positive user reviews and a reasonable price tag, the FS-01 is a strong contender for your next golf shoe purchase.

Here's a quick recap of the benefits of the TRUE Linkswear Women's FS-01:

• Sustainable eco-genuine leather upper

• Classic, stylish design

• Unmatched comfort with the Ultra Plush Insole System

• Durable construction with a one-piece rubber outsole

• Water-resistant

• Medium-wide toe box for a comfortable fit

• Versatile for on and off the course wear

If you're a female golfer looking for a comfortable, stylish, and sustainable shoe that can keep up with your game, the TRUE Linkswear Women's FS-01 is an excellent option to consider.

TRUE Linkswear TRUE ALL DAY RIPSTOP V2 Golf Shoes: Comfort Meets Sustainability on the Course

Looking for a golf shoe that offers equal parts comfort, performance, and eco-conscious design? Then look no further than the TRUE Linkswear TRUE ALL DAY RIPSTOP V2. This innovative shoe is quickly gaining traction (pun intended) among golfers of all levels for its versatility and commitment to sustainability.

TRUE ALL DAY RIPSTOP V2 by TRUE Linkswear.

Sustainable Materials for a Lighter Footprint

TRUE Linkswear takes pride in crafting shoes with a minimal environmental impact. The ALL DAY RIPSTOP V2 lives up to that reputation. The upper is constructed from 100% recycled, durable ripstop polyester. This not only makes the shoe lightweight and breathable, but it also ensures you're making a responsible choice for the planet.

All-Weather Performance Keeps You Comfortable

Don't let unpredictable weather ruin your game. The ALL DAY RIPSTOP V2 boasts a wind and water-resistant construction, keeping your feet dry during unexpected downpours or early morning dew. But don't worry about overheating on balmy days. The breathable ripstop polyester upper allows for excellent airflow, keeping your feet cool and comfortable throughout your round.

Temperature Regulating for Year-Round Play

The true magic of the ALL DAY RIPSTOP V2 lies in its ability to adapt to various temperatures. The shoe features a premium wool liner that provides exceptional warmth on chilly mornings or during those late-season rounds. This natural material is also naturally breathable and moisture-wicking, preventing sweat build-up and keeping your feet comfortable in all conditions.

Design for Maximum Comfort and Stability

The ALL DAY RIPSTOP V2 isn't just about eco-friendly materials; it prioritizes golfer comfort as well. The minimalist design offers a wider fit for a more natural feel, while the ergonomic construction allows for a full range of motion during your swing.

Traction You Can Trust

A good golf shoe needs to provide reliable traction, no matter the terrain. The ALL DAY RIPSTOP V2 utilizes a new All Day V2 sole with a non-slip rubber tread. This innovative sole design ensures you maintain a secure grip on any surface, whether you're navigating lush fairways or uneven lies.

Beyond the Course Versatility

The beauty of the ALL DAY RIPSTOP V2 lies in its versatility. While it excels on the course, its comfortable design and stylish aesthetic make it a great choice for casual wear as well. With its water-resistant properties, it can handle unexpected showers during errands or even light hikes.

Customer Reviews and Feedback

With an average rating of 4.68 out of 5 stars on the TRUE Linkswear website, golfers are raving about the ALL DAY RIPSTOP V2. Users praise the shoe's comfort, durability, and all-weather performance. Many reviewers highlight the shoe's ability to seamlessly transition from the course to everyday wear.

The Verdict: A Sustainable and Comfortable Champion

The TRUE Linkswear TRUE ALL DAY RIPSTOP V2 is a fantastic choice for golfers seeking a shoe that prioritizes both performance and sustainability. With its comfortable design, all-weather capabilities, and eco-conscious materials, the ALL DAY RIPSTOP V2 is a true champion on the course and beyond.

For more information, including current color options, availability and cost, visit the TRUE Linkswear website here.

Callaway Paradym AI Smoke Triple Diamond Driver: A Driver Built on AI and Performance

Callaway Golf continues to push the boundaries of driver technology with the introduction of the Paradym AI Smoke Triple Diamond. This driver boasts the next generation of Artificial Intelligence (AI) in its clubface, promising golfers of all skill levels more distance, forgiveness, and control. Whether you're a seasoned pro or a weekend hacker, the Paradym AI Smoke Triple Diamond could be the key to unlocking your tee box potential.

Callaway Paradym AI Smoke Triple Diamond driver.

Callaway's AI Smart Face: Powering Performance

The centerpiece of the Paradym AI Smoke Triple Diamond is the Callaway-designed AI Smart Face. This innovative clubface utilizes machine learning and real-world golfer data to create a variable thickness structure. This intricate design creates multiple sweet spots across the entire face, maximizing ball speed and forgiveness on both center and off-center strikes.

Traditionally, drivers prioritize performance on center hits, leaving mishits flying shorter and with less accuracy. The AI Smart Face aims to change that. By strategically distributing thickness throughout the face, Callaway claims the Paradym AI Smoke Triple Diamond generates a larger sweet spot, minimizing distance loss and spin increase on off-center hits. This translates to more consistent distance and straighter ball flight, even when you don't catch the ball perfectly.

Custom-Made Performance with Adjustable Weighting

The Paradym AI Smoke Triple Diamond driver comes equipped with Callaway's signature Adjustable Weighting System. This system allows golfers to fine-tune the performance of the driver to their swing and desired ball flight. A 14-gram weight positioned on the sole of the driver can be moved between two positions:

• Rear Weight Position: This configuration prioritizes forgiveness. Placing the weight in the back increases the Moment of Inertia (MOI) of the club, which helps resist twisting on off-center hits and promotes straighter ball flight.

• Forward Weight Position: Moving the weight to the front prioritizes lower spin and potentially more distance. This setting is ideal for golfers with higher swing speeds who want to squeeze out every yard.

The ability to adjust the weighting system empowers golfers to dial in their launch angle and spin rate, creating a custom driver experience that optimizes their performance off the tee.

The Paradym AI Smoke Triple Diamond: More Than Just Tech

While the technological advancements are a major selling point, the Paradym AI Smoke Triple Diamond isn't all about bells and whistles. Callaway has designed this driver with the golfer in mind, incorporating features that enhance playability and aesthetics:

• Neutral-to-Fade Bias: The Triple Diamond model features a neutral-to-fade bias face progression, ideal for skilled golfers who prefer to work the ball both ways.

• Compact Head Design: The driver features a compact head design that inspires confidence at address. This is a great option for golfers who prefer a traditional look over the larger profile drivers on the market.

• Refined Sound and Feel: Callaway has engineered the Paradym AI Smoke Triple Diamond to produce a satisfying yet muted sound at impact. The feel provides golfers with valuable feedback on ball contact.

Who Should Consider the Callaway Paradym AI Smoke Triple Diamond Driver?

The Paradym AI Smoke Triple Diamond caters to a wide range of golfers, particularly those seeking:

• Distance: The AI Smart Face technology and adjustable weighting system work in tandem to maximize ball speed and distance potential.

• Forgiveness: The AI Smart Face promotes more forgiveness on off-center hits, helping golfers find more fairways.

• Workability: The neutral-to-fade bias and compact head design offer better players the ability to shape shots for more control.

• Adjustability: The Callaway Adjustable Weighting System empowers golfers to fine-tune performance to their swing and desired ball flight.

I personally prefer the Triple Diamond option in the Paradym Family due to my tendency for higher spin rates off the tee, which isn’t always a great thing in my case. The low-spin build — coupled with the appropriate golf shaft combo — allows me to get the most bang for my buck on drives without sacrificing launch and total distance.

Callaway Paradym AI Smoke Triple Diamond Driver: Final Verdict

The Callaway Paradym AI Smoke Triple Diamond driver is a technological marvel that pushes the boundaries of performance. The AI Smart Face technology and adjustable weighting system offer golfers a unique combination of distance, forgiveness, and control. While the compact head design might not suit all golfers, those looking for a driver that delivers on its promises and offers a chance to unlock their tee box potential will find a lot to love about the Paradym AI Smoke Triple Diamond. As with any new equipment, it's wise to get fitted for the Paradym AI Smoke Triple Diamond to ensure it complements your swing and maximizes your results.

Mizuno ST-MAX 230 Driver: Unveiling Distance and Forgiveness in 2024

For golfers seeking to unlock their potential on the tee box, the Mizuno ST-MAX 230 Driver is a powerful contender in 2024. Mizuno, known for exceptional craftsmanship and tour-proven performance, has engineered this driver to deliver maximum forgiveness and distance, making it a strong option for golfers of varying handicaps.

Mizuno ST-MAX 230 driver head.

Unveiling the Technology Behind the Power

The Mizuno ST-MAX 230 boasts an impressive array of technological advancements designed to propel your drives further and straighter. Here's a closer look at some key features:

• Massive CORTECH Chamber: This innovative technology incorporates a dense stainless steel weight encased in elastomeric TPU. This combination creates a larger sweet spot and a trampoline effect at impact, resulting in increased ball speeds and forgiveness on off-center hits.

• Expansive Rear Weighting: A whopping 54 grams of weight positioned strategically in the rear of the club creates a high Moment of Inertia (MOI). This exceptional stability translates to minimized clubhead twisting on mishits, promoting straighter ball flight and more consistent distance.

• Aerodynamic Design: The ST-MAX 230 features a sleek, aerodynamic profile that reduces drag during the swing. This allows golfers to generate faster clubhead speed for longer, more penetrating drives.

• Customizable Options: Mizuno offers the ST-MAX 230 in a variety of loft options (typically 9.5, 10.5, and 12 degrees) to cater to individual swing speeds and launch preferences. Additionally, a range of shaft flexes are available to ensure optimal feel and performance.

Design Aesthetics for Confidence at Address

The ST-MAX 230 driver isn't just about technical prowess; it also delivers a pleasing look at address that can inspire confidence for golfers of all skill levels.

• Classic Mizuno Styling: The driver features a clean and classic design aesthetic that reflects Mizuno's heritage in crafting premium golf equipment.

• Larger Profile for Reassurance: The 460cc clubhead size provides a generous hitting area, offering visual reassurance and promoting confidence when addressing the ball.

• Multiple Color Options: Mizuno offers the ST-MAX 230 in a selection of color options (including steel, red, and blue) to suit individual preferences.

How the ST-MAX 230 Can Benefit Your Game in 2024

Whether you're a seasoned golfer looking to squeeze out extra yards or a high- handicapper seeking more forgiveness off the tee, the ST-MAX 230 has something to offer. Here are some of the key benefits you can expect:

• Increased Distance Potential: The combination of CORTECH Chamber technology, aerodynamic design, and a large sweet spot all contribute to generating maximum clubhead speed and ball velocity for longer drives.

• Enhanced Forgiveness: The high MOI design and large sweet spot work together to minimize the effects of off-center hits, resulting in straighter and more predictable ball flight, even on mishits.

• Confidence-Inspiring Looks: The classic design and generous clubhead profile can instill confidence at address, allowing golfers to focus on a powerful swing.

• Versatility for Various Skill Levels: With its loft and shaft flex options, the ST-MAX 230 can be customized to fit the needs of a wide range of golfers.

Conclusion: A Strong Contender for Your Golf Bag in 2024

The Mizuno ST-MAX 230 Driver is a compelling choice for golfers seeking to elevate their driving game in 2024. With its innovative technology, confidence-inspiring design, and focus on forgiveness and distance, this driver has the potential to help golfers of all abilities find more fairways and add yards to their drives. If you're looking for a new driver to take your game to the next level, the ST-MAX 230 is definitely worth considering.

Does Anthony Kim Have Haters?

In 2022, I stood on the practice green of TPC Avenel watching the world’s top pros dial in their putting stroke as they prepared for the final round of the Wells Fargo Championship. As I gazed up at the lamp posts that surrounded the green I saw a picture of 2008 past champion, Anthony Kim.

At the time, it had been ten years since I (or anyone for that matter) had seen AK play a professional tournament. As a golf fan, I felt robbed of seeing a rising star compete in his prime. This sentiment was shared by many in the golf world. Kim’s talent and personality put him on a bullet train toward superstardom, but his sudden departure from the game prevented the world from seeing AK achieving that fame. It also left most of us saying, “what if.”

When he stepped away, Kim had won three times (before his 25th birthday) and was a key member of the 2008 Ryder Cup. Add in his style, his swagger, and his game and you have a recipe for an intriguing and popular superstar. Unfortunately, injuries took that away. And with his reported insurance policy, it seemed likely we would never see AK compete again. 

Fast forward to 2023. With a new tour on the scene, rumors began about a possible return. Could LIV Golf and its seemingly limitless amounts of cash coax Kim out of retirement? 

In February 2024 we got our answer. This weekend in Saudia Arabia, Anthony Kim will be back. It’s a move that has excited the golfing world, but it is not without mystery. In time, we will hopefully learn the answers to specific questions. What has AK been up to for 12 years? How are his injuries? How is his golf game? 

We will get an answer to the last question this weekend. 

The general consensus about AK’s return seems to be positive. Kim seems excited to be back playing competitive golf and will likely boost the number of eyeballs on the LIV tour. 

To announce his return, Kim posted a video to his social media accounts that included clips of him on the range and with his family. But the interesting part of his video is the ending. A black screen with the text “hello haters, I’m back.”

This part of the video led many to ask the question, does Anthony Kim have haters???

Anthony Kim just posted this to his Instagram. (ig: anthonykimofficial)

“Hi haters. I’m back.” pic.twitter.com/M308uVvgSX

— LIV Golf Updates (@LIVGolfUpdates) February 28, 2024

In his absence from professional golf, the legend of AK grew. What could have been if he hadn’t had career-threatening injuries? As is often the case, we glorified AK’s accomplishments and began to extrapolate his career in a way that took on an almost legendary status. Surely he would have major championship trophies at home and could have been the face of the PGA Tour. At least that’s how we remember the past 12 years. 

I think you’d be hard-pressed to find “haters” of Kim. We really just wanted him back because of all the what-ifs. The haters comment led me to ask the simple question, “Are you an AK hater?”

Are you an AK hater?

— Trevor Reaske (@TrevorReaske) February 28, 2024

With hundreds of votes so far, the results speak for themselves. The answer is no. The consensus among golf fans seems to be clear: Anthony Kim doesn’t have many haters.

However, it does appear there is one strong caveat: I loved AK before, but now I’m not sure. His move to LIV has put many people in a tough spot. Am I excited a promising American star is back? Yes. Am I happy he’s doing it with LIV? Not really. 

Obviously, LIV is controversial for a variety of reasons and Kim returning to golf on this tour seems to cut PGA Tour stans deep. In many minds, Kim had the potential to be the face of the PGA Tour, especially in a time devoid of popular, marketable stars. Sure, Rory McIlroy, Ricky Fowler, Scottie Scheffler, etc. have fans, but they don’t have the flair and personality that Anthony Kim has. For many, it’s going to be tough to see AK teeing it up in exhibition matches for LIV.

I, for one, will try to tune in. The story of Anthony Kim’s return is a blend of hope, speculation, and the undeniable allure of what-if, even if it is with LIV Golf. If I can figure out how to watch, I’ll be watching AK with cautious optimism and haven’t been this excited since a comeback since Tiger Woods at Riviera. 

Okay, that was earlier this month, but that’s the kind of impact Anthony Kim can have on the golf world. At 38 years old, we can still have several years of AK playing world-class golf. Sure we may have been deprived of a prime Anthony Kim, but there’s no reason to think he can’t play at a high level. Hopefully, we will get some clarity on the state of his game this weekend and can start to put to bed some of those what-ifs. 

Anthony Kim is a sideshow in this circus of atrocities

When Anthony Kim hits his first tee shot after a nearly 12-year hiatus from professional golf, much of the fanbase who have been clamoring for his return won’t see it.

LIV Golf Jeddah — the site of this week’s 54-hole shotgun start and stage for AK’s return — will air on television around 3am ET for the United States. This was by design, of course, as LIV Golf cares not about the opinion of American golf fans. They’ve instead strategically chosen to hold Kim as a bargaining chip of sorts, hoping the temptation of watching his return is enough for stateside LIV fans to adjust their alarm clocks. It’s brilliant. It’s obscene. It’s all part of a larger plan.

Amid the thousands of social media posts commenting about Anthony Kim’s physical appearance — which is notably different from the last time we saw him publicly — something else happened in a neighboring sport that got much less attention. The Public Investment Fund (PIF) finalized a deal with the ATP Tour in men’s professional tennis to become a major sponsor for the next five years. It’s the Saudi-backed fund’s largest financial investment in pro sports to date, slipping by right under our noses.

It’s difficult for American golf fans to not view everything through a US-centric lens that artificially heightens our own self-importance, suggesting that our viewers are the most valuable and therefore should be a priority to satisfy. Questions arose as to why Anthony Kim would return in Jeddah as opposed to a LIV event in the States. The fact the most mysterious character in men’s pro golf in over a decade is making his return in the Kingdom’s back yard tells you everything you need to know about the strategy behind this move.

Nothing that LIV Golf has done is by mistake. They know American golf fans want to see Kim, and they also know our fanbase is the most divided in terms of support for the tour. The signing of Kim is less about giving the fans what they want and more about purchasing something before we can.

If it sounds like I’m dehumanizing AK… you would be correct. That’s the entire point of what LIV Golf is doing. They don’t want men’s professional golf in the United States. They want the whole damn sport. Kim is but a pawn in this game, amplified by the hilariously over-the-top social media teaser trailers and dramatic commentary around his return to the sport.

There’s little doubt this message has spread to the rest of LIV’s roster, too. Look no further than Talor Gooch’s recent commentary around the Masters and Rory McIlroy potentially winning the grand slam at a “weaker” event. This may be the farthest reach I’ll make in this piece, but are we really surprised Gooch’s interview gained steam after McIlroy won The Match the previous night? It’s all part of the plan.

LIV Golf has doubled-down on their insinuation that they are somehow being mistreated by everyone else in the golf world, so now they’re taking their proverbial ball and going home. This is exactly what they want us to believe, and Anthony Kim’s debut in Jeddah is nothing more than a haphazard power play.

To his credit, Kim appears to be excited to get back on the course among names he admitted he doesn’t know. Maybe it’s all an act. If so, he’s doing a great job at it.

Now 38, he is far-removed from the energetic 20-something with no career ceiling and tons of potential and fandom. Those same fans now have a chance for closure on one of the more captivating careers in the sport, even if the player himself had closure years ago. Kim is the ultimate social media influencer without even realizing it, which is fitting for a Tour with viewership numbers best reserved for YouTube.

I think that’s the biggest question in my mind around the rationale behind Kim’s signing: did he really need to do this?

Aside from the obvious financial benefit to LIV, does Kim have any idea about the shitstorm he’s about to experience? He hasn’t experienced the unforgiving nature of Golf Twitter, let alone being a major player in golf’s civil war. Media ridicule has always been a thing, but it has snowballed into a circus of mayhem unlike anything he saw while galavanting around with an American flag at the Ryder Cup.

There’s little doubt LIV Golf has considered all of this. They just don’t care for the reasons you and I might.

Through Touch Golf Glove Review: A Game Changer for Tech-Savvy Golfers?

In today's tech-driven world, golfers are increasingly finding themselves reaching for their smartphones between shots to track performance, utilize GPS apps, or capture a memorable hole-in-one. However, removing and replacing a glove can disrupt rhythm and flow. Enter the Voraus Through Touch Golf Glove, a product that promises seamless smartphone interaction without sacrificing comfort or performance.

The Through Touch golf glove by Voraus Golf allows you to operate your smartphone without removing the glove.

If you’re like me you take off your golf glove in between shots.

For me, I do it for a number of reasons. For starters, I live in South Florida so taking my glove off after each shot keeps it as dry as possible both inside and out. 

I also take it off in between shots so I can use my phone. Anyone who has used their phone with a traditional golf glove on knows it can be quite the challenge. Now some of you may be saying, “Well why use your phone at all while you are on the course just enjoy being out there?” While this is true, to that I say A) it’s 2024, good luck not using your phone, and B) I can enjoy a day on the course and still be on my phone. 

"EXPERIENCE GOLF THROUGH TOUCH! The first of its kind, the Through Touch golf glove allows golfers to seamlessly use their smartphones while wearing their glove. Made with 100% of the highest quality cabretta leather and designed by a team of golfers we insure you that you are buying the best glove on the market!" — Voraus Golf website description.

Now while I do use my phone on the course for all your standard reasons (respond to texts or emails, listen to music sometimes, etc.) I also use it to get my yardages when I am playing on a course that doesn’t have GPS on their carts. I don’t have a traditional rangefinder, instead opting for apps on my phone to give me my yardages.

When I learned about a company out there that is making golf gloves designed to be left on while using your phone… you could imagine my excitement.

Well, let me tell you the folks at Voraus Golf did NOT disappoint. When I first put on the glove I noticed these black patches on the thumb and first finger, which they call Through Touch Conductive Material, designed specifically to make using and scrolling through your phone easy. The classic design and fit of the glove itself made it feel like I was throwing on my standard, already broken-in glove and not a new one fresh out of a box.

The note inside the box also caught my eye: “Don’t neglect your phone while you’re golfing, play some music, take some photos, and enjoy the ‘Modern Glove for the Modern Golfer,” and that’s exactly what I did.

As I mentioned above, living in South Florida taking my glove off in between shots is about more than being able to use my phone, it’s also about keeping the glove as dry as possible in the South Florida heat. Well, the folks at Voraus Golf took that part into account too.  

The glove features Lycra Mesh and an interior wrist sweatband that is designed to provide ventilation and moisture resistance even when leaving the glove on for longer periods of time. 

Value and Recommendation: A Worthy Investment for Tech-Savvy Golfers?

The Voraus Through Touch Golf Glove is priced competitively within the premium golf glove market, typically ranging between $17.95 and $24.99. Considering the glove's quality materials, smartphone compatibility, and overall performance, we believe it offers good value for golfers who prioritize seamless integration of technology into their game.

Whether the Through Touch is the right choice for you depends on your individual needs and preferences. If you're a golfer who frequently uses your smartphone on the course and values a glove that combines comfort, performance, and technological innovation, then the Voraus Through Touch is definitely worth considering.

For more information on the Through Touch golf glove by Voraus Golf, including current pricing and style options, check out their website here.

My Sit Down with Matt Doyle, Head of Golf at Tesoro Club, Home of the Cognizant Classic Monday Qualifier

The newly renovated Tesoro Club in Port St Lucie, Florida.

Editors Note: Robert Garrigus (Medalist), Chris Crawford, Jeff Overton, and Michael Gligic advanced from the Monday Qualifier at Tesoro Club on Monday, February 26.

Tesoro Club, located in Port St Lucie Florida re-opened last year after undergoing an extensive 18-month renovation to restore and refurbish its Palmer Course. Since then it has hosted the Cognizant (formerly Honda) Classic Monday Qualifier twice, both in 2023 and 2024. 

For the 2024 edition I was invited out to watch some of the Monday Q and chat with Tesoro Club’s Head Golf Pro Matthew Doyle. We talked about the recent renovations, what it’s been like hosting a PGA Tour Monday Qualifier, and what the future looks like both for the golf club and the community as a whole. 

Dan: You guys recently underwent a remodel.

Matthew: We started restoring the course at the end of 2020 when the new owners bought the property. We put together a cultural plan to restore the Palmer Course. In the first year we started with the greens, drainage, and bunker repair and bringing everything up to speed. Then this past summer we really focused on the fairways and created the best playing conditions that we could with our fairways and greens.

Dan: Are you still tinkering with the course or is it done?

Matthew: It’s a constant thing.

Dan: Ok, so what’s next?

Matthew: Next summer we will be addressing the rough and some more drainage in the bunkers where we’ve seen areas that we can improve. We are always trying to improve the facility and it will all be done during the summer time.

Dan: So today you have some of the top golfers in the world who are not already qualified for the Cognizant Classic but the other 364 days a year it’s a member’s community golf course. What’s been some of the feedback from the day-to-day members?

Matthew: The fabulous playing conditions, number one. Really though, the natural beauty of the course and the property really shines through every day. It’s not your typical Florida course. The first time I went around the golf course there were 9 spots where I stood and was like “Woah this is really cool.” 

Dan: You often see these communities where a golf course was basically shoved into the housing development but that’s not the case here. Driving in it was about 2 miles from the entrance to the clubhouse and there are golf holes everywhere. Everything is very spread out. What has that allowed you all to do not just with the remodel but also with providing an experience for the members that’s different?

Matthew: It’s very difficult to hit a house playing at Tesoro Club. I would say it’s more difficult than any golf community in South Florida. It was laid out so you have your house and in your backyard, you have a body of water or a preserve that is probably 40-50 yards wide, and then on the other side of that is the golf hole. So the golf is in your backyard but not in your cup of coffee when you’re reading the paper. Not only is that attractive for the homebuyer but also the golfer because you get up on the hole and you see the hole and the houses are so far out you don’t get that fear of “Am I going to hit someone’s house?” So it’s really nice for both parties.

The scene from the Cognizant Monday qualifier at Tesoro Club.

Dan: What has been your favorite part of this renovation project?

Matthew: Working for the owners. They’re great guys. Also restoring the property to how it was intended to be for the homeowners, especially the ones that have been here from the beginning. To see their faces as we’ve brought back the property and improved many of the areas, to see their appreciation is my favorite thing.

Dan: This is year 2 now of hosting the Cognizant/Honda Monday Qualifier. What’s the biggest difference from last year to this year in terms of the course itself?

Matthew: The greens are rolling about 2ft faster this year. Last year we overseeded the greens and this year we did not because we had the whole summer and really had a strong cultural practice that restored our Bermuda grass and the grass is just tiger and faster on the greens so they are seeing a lot more speed on the greens. 

Dan: Typically this qualifier has been held in Palm Beach County. This is year 2 of you all having it. For both you and the area, what does it mean to you to host this event?

Matthew: It’s a great badge of honor. I’m hearing it from the pros when they come in and they’re telling me how much they love the facility and how great the conditions are and it just lets everyone know that Tesoro Club is back. We are hosting this tournament not once but twice. So it not only says that we are back but that we are back on a world-class level. 

Dan: A lot of attention is given to the Jupiter area but there is some great golf to be played up here if you drive 20 minutes north.

Matthew: Yeah not only is the Palmer course a great golf course but our Watson course might be even better once that is restored. It’s a fantastic layout and when we restore that golf course you are going to have two of the best layouts in the area right here inside the gates at Tesoro which is going to elevate this property to a whole new level and that’s something that I really can’t wait to do because for those that have been here from the beginning, the Watson course was the most popular of the courses. 

Dan: With the transition golf has gone through these past few years post-COVID, have you seen a transition with your membership getting younger?

Matthew: Yeah, we are starting to see more families come in. We’re still growing but this community has so many amenities. There are 907 homesites and there are a little over 200 homes built. So this community is going to continue to evolve and if I were a family I’d love living in here. To be able to send my kids to school and then they can come home and play tennis or pickleball or swim at the pool or go play golf. 

Hole in One Vision: A Review of Tifosi Golf Sunglasses, Featuring the CRIT

Let's face it, squinting at the fairway under the summer sun isn't exactly the recipe for a hole-in-one. That's where golf sunglasses come in, and among the many brands vying for your attention, Tifosi stands out for its performance, affordability, and commitment to the golfer's experience. In this review, we'll delve into the Tifosi brand, explore the benefits of their golf sunglasses, and give you a detailed look at their popular CRIT model. So, grab your clubs (metaphorically, of course, while you're reading), and let's tee off!

Tifosi CRIT golf sunglasses.

A Brand Built for Performance:

Tifosi, meaning "enthusiast" in Italian, was born in 2003 with a mission to provide high-quality, affordable eyewear for active lifestyles. From cycling to running, their sunglasses quickly gained a reputation for durability, comfort, and style. In 2012, they entered the golf arena, bringing their expertise to a sport where clear vision and sun protection are paramount.

Why Choose Tifosi Golf Sunglasses?

There are several reasons why Tifosi golf sunglasses deserve a spot in your bag:

• Enliven™ Lens Technology: Tifosi's signature Enliven™ lenses are designed to enhance color and definition, making it easier to read greens, track your ball flight, and judge distances accurately. This translates to better course awareness, improved decision-making, and ultimately, lower scores.

• Performance Materials: Tifosi frames are crafted from Grilamid TR-90, a lightweight, yet incredibly strong and flexible material that ensures a comfortable, secure fit throughout your round.

• Shatterproof Polycarbonate Lenses: All Tifosi lenses are impact-resistant and provide 100% UVA and UVB protection, safeguarding your eyes from harmful UV rays and flying debris.

• Affordability: Compared to high-end golf sunglasses, Tifosi offers exceptional value for money. Most models fall under $100, making them an accessible option for golfers of all levels.

Introducing the Tifosi CRIT:

Now, let's zoom in on one of Tifosi's most popular golf sunglasses: the CRIT. This full-coverage, wrap-around style boasts several features that make it a favorite among golfers:

• Large, Decentered Lenses: The expansive lenses provide a wide field of view, crucial for tracking your ball and taking in the entire course layout. The decentered design eliminates distortion for optimal clarity.

• Interchangeable Lenses: The CRIT comes with two sets of Enliven™ lenses: a light amber lens for sunny conditions and a rose gold lens for low-light situations. This versatility allows you to adapt to any lighting condition on the course.

• Hydrophilic Rubber Nose Pads and Temple Tips: As you get your adrenaline pumping and sweat starts flowing, these pads grip even better, ensuring your sunglasses stay put during intense swings.

• Adjustable Nose Piece: The CRIT offers a customizable fit for various head shapes and sizes, guaranteeing a comfortable, no-slip experience.

• Venting System: Strategic vents prevent fogging, keeping your vision clear even on humid days.

What Do Golfers Say?

Tifosi CRIT sunglasses have garnered an impressive 4.8-star rating on the Tifosi website, with users praising their:

• Exceptional clarity and color enhancement with Enliven™ lenses.

• Lightweight and comfortable design that stays put during play.

• Affordability compared to other premium golf sunglasses.

• Wide field of view and coverage provided by the full-wrap design.

The Verdict:

Whether you're a seasoned golfer or just starting out, Tifosi golf sunglasses offer a compelling combination of performance, comfort, and affordability. The CRIT model, with its interchangeable lenses, wide field of view, and comfortable fit, is a strong contender for your next sunglasses purchase. So, ditch the squinting and experience the game with the clarity and focus that Tifosi provides. Remember, a clear vision can be the difference between a birdie and a bogey, and with Tifosi, you'll be seeing the green in a whole new light.

TimberTouch Putterworks Woodrich Regal Putter Review

The TimberTouch Putterworks Woodrich Regal putter is quite simply a premium showcase of American craftsmanship for golfers everywhere. Featuring ultra-high MOI weighting for forgiveness on off-center putts, a milled face pattern for superior feel and an overall look that will blow you away, these putters are as much a work of art as they are short game weapons.

TimberTouch Putterworks Woodrich Regal mallet putter.

Wooden putters are not a new trend. Anyone who has strolled through a major golf equipment trade show has likely seen vendors featuring high-gloss, multi-material wooden putters that serve more as conversation pieces than actual on-course specialty clubs. TimberTouch Putterworks legitimately wants you to play your best golf and makes each of their putters specifically for that purpose.

Each of the brand’s putters are self-described as “pro-grade instruments.” After my first look at the Woodrich Regal putter, I would be hard-pressed to disagree.

Through the use of extreme outer weighting and light center structure and vibration isolating foam, TimberTouch has achieved the widest sweet spot and highest MOI available for a putter of its kind. Putts struck off-center still roll out the same distance as they would otherwise, complemented by a truly unique sound at impact that only wood can exude. It sounds more like a soft crack of a wooden baseball bat that will resonate — in every sense of the word — with a wide range of golfers.

High MOI putters are gaining in popularity as golfers realize that forgiveness on the greens is as important as off the tee, and TimberTouch has perfected it. Ample resistance to twisting just before impact allows for the putter face to remain square throughout your stroke, which the Woodrich Regal offers nicely.

Each putter can be customized to your loft, lie angle, and length, resulting in true rolls off its milled face right away. I noticed a pure, non-skid roll from my review putter, allowing for putts to roll out nicely without any loss of distance or inconsistency. Everything about the craftsmanship of the Woodrich Regal — and all of TimberTouch’s putters, for that matter — cannot be overstated. These putters are gorgeous, allowing golfers a safe space to try something new and off the same-old-same-old path offered by competing brands.

Some of you might question a putter made of wood, and that’s understandable. TimberTouch Putterworks is by far the best I’ve seen in this category and it isn’t particularly close. Aside from the unique impact sound mentioned above, the Woodrich Regal feels exactly like a tradition mallet hybrid. The adjustment curve to learning this truly excellent putter is nothing compared to the enjoyment you’ll experience trying something new.

For more information on all of TimberTouch Putterworks, be sure to visit the brand website here.

LAB Golf DF3 Putter Review: Lie Angle Bliss or Overhyped Hype?

LAB Golf DF3 mallet putter.

Golf is no stranger to bold marketing claims and innovative designs in new clubs. But with so many putters vying for your bag, it can be tough to separate game-changers from gimmicks. Enter the LAB Golf DF3, a putter shrouded in "Lie Angle Balance" technology and promising effortless squareness at impact. I spent some time rolling the DF3 to see if it lives up to the buzz.

LAB Golf: A History of Lie Angle Love

Before diving into the DF3, let's rewind a bit. LAB Golf isn't your average club manufacturer. Founded in 2015 by the Langdale brothers, their focus is singular: Lie Angle Balance (LAB). This philosophy centers around a putter head designed to resist twisting at impact, ensuring squareness regardless of your stroke path. Their first creation, the DF 2.1, garnered attention for its unconventional looks and bold claims. Now, the DF3 promises a sleeker design while retaining the LAB magic. I was introduced to LAB Golf via their LINK1 Custom blade putter, which you can read about here.

DF3 Design: Chiseled and Balanced

The first impression of the DF3 is undeniably positive. It's smaller and more compact than its predecessor, with a clean profile and subtle curves. Gone are the boxy edges, replaced by a flowing design that oozes modern minimalism. The black finish is sleek and premium, and the available head weight options (standard, heavy, light) cater to individual preferences. These changes were in direct response to consumer feedback about the original DF2.1 design, so it’s nice to see the company listening to its fanbase.

But the real intrigue lies beneath the surface. The DF3 is CNC milled from 6061 aircraft aluminum, ensuring precise weight distribution and a solid feel. Then comes the LAB magic. Internal tungsten weighting is strategically placed to promote that squareness at impact, even on off-center strikes. The putter makes a lot of promises that seem outlandish at first but ultimately delivers on every one.

Feel and Performance: Squareness Under Scrutiny

The true test, of course, happens on the green. Picking up the DF3, the balance feels natural, and the compact head inspires confidence. Addressing the ball, the face alignment is clear and simple, yet customizable to fit your preference. I went with a T-shaped alignment aid.

The first putts are smooth and roll true. The feel is slightly softer than the DF 2.1, yet still provides good feedback. Mishits, which are inevitable for us mere mortals, were surprisingly forgiving. The ball didn't scream offline, thanks to that LAB technology doing its thing. Did it guarantee perfect squareness every time? Not quite. But it definitely felt more forgiving and consistent than most putters we've tested.

Beyond Squareness: Other Perks and Quirks

The DF3 isn't all about LAB. It comes standard with LAB Golf's Press Pistol 2 grip, which is comfortable and promotes a neutral hand position. The premium steel shaft feels stable and contributes to the overall solid feel. While customization options are limited compared to some brands, you can choose between right-handed and left-handed models and have it built to your preferred length and lie angle. You can also go with a counter-balanced option for a few dollars more, which is exactly what I opted for in my putter.

However, there are a few things to consider. The DF3's “compact” head is relative to the original DF2.1 design and might not suit everyone's preferences, especially those who favor smaller mallet designs. Also, the price tag sits firmly in the premium category, which could be a barrier for some golfers.

The Verdict: Hype or Harmony?

So, is the LAB Golf DF3 a revolutionary game-changer or just another overpriced gimmick? The answer, as always, depends on your individual needs and preferences.

If you're struggling with inconsistent putting due to face rotation and are looking for a putter that promotes a square strike, the DF3 is definitely worth a try. Its Lie Angle Balance technology works, offering noticeable forgiveness on off-center hits. The sleek design and premium feel add to the appeal.

However, if you're happy with your current putter or prefer a larger mallet head, the DF3 might not be worth the investment. Remember, feel and performance are subjective, so demoing before you buy is crucial. Personally, I love this putter and will be using it for the majority of 2024.

Overall, the LAB Golf DF3 is a solid performer with innovative technology and a premium feel. While it won't magically cure all your putting woes, it offers a unique solution for those seeking effortless squareness and improved consistency. If you're open to trying something new and have the budget, the DF3 could be the perfect harmony for your putting game.

To learn more about the LAB Golf DF3 putter, including current pricing and availability, visit their website here.

@golfunfiltered Excited about my new DF3 mallet putter by @L.A.B. Golf #golftok #golftiktok #putting #golfers ♬ Calm (Lofi) - Faneo sound

Sun Day Red doesn’t have to be Air Jordan

The launch of Tiger Woods’s new Sun Day Red apparel line was the worst kept secret in golf as of late, and public response to the first images of the brand was even more predictable. Early indications suggest that people aren’t crazy about the leaping skeleton tiger logo nor the odd three-word brand name. Even fewer appear to be in love with the apparel styles unveiled last night during an invite-only event, which included appearances by Tiger, TaylorMade CEO Dave Abeles, and Erin Andrews as emcee.

All of it seemed weird, but people are still going to buy the hell out of the brand. Because this is what golf sickos do when it comes to Tiger Woods.

While Sun Day Red apparel will remain a separate brand entity from TaylorMade and available in May, the influence of the golf brand’s marketing is evident. TaylorMade is terrible at choosing names for their products (Rocketballz, anyone?) and Tiger Woods is even worse. Are we really this surprised that a man who has shown a history of absurd fashion sense in his career would approve of these designs?

Poking fun of Tiger’s fashion is easy, of course, and not at all the point. Personal branding is no small feat and must be incredibly stressful and difficult for a public persona the likes of Tiger Woods. That’s why people pay millions of dollars to professionals to get it right. When everyone is expecting Air Jordan and you roll out TJ Maxx, however, you’re going to get some odd looks.

None of this means I won’t buy a few pieces for myself.

Look: golf fans are idiots. The entirety of the sports is predicated on disposable income and luxury. While pricing details of Sun Day Red have yet to be disclosed, you can anticipate this stuff won’t be cheap. The hoodies are cashmere for crying out loud.

SDR is going to be found in pro shops of every private country club and high-end public course. You’ll find the annoying Skeletor Tiger logo on middle-aged golfers who want to fit in or be cool. And there’s nothing wrong with that. Who are we to judge others for how they choose to spend their money for recreation?

My only hope is that Team SDR doesn’t price out the majority of golfers who truly look up to Tiger as a role model. His is a brand and image that transcends multiple socio-economic levels who live in areas with varying degrees of accessibility to golf. SDR will include non-golf apparel and footwear as well, which will likely broaden the entry point for many fans who don’t want to pay $100+ for a golf polo or quarter-zip.

During the LA launch party, TaylorMade CEO Dave Abeles suggested that SDR is a brand that will endure for decades. I’m not so sure about that. Tiger’s brand already has accessibility barriers working against it, unless they are extremely smart about pricing and marketing… two things at which TaylorMade is extraordinarily successful. As much as I like to ridicule that brand for goofy names, they sure know how to get people to buy products.

For the sake of comparison, Michael Jordan’s “Air Jordan” brand appeals to the masses while focusing on a demographic with extreme accessibility to the sport of basketball. All you need is a ball and a playground with a hoop. The sport itself has its own sub-culture that can also be intense and non-welcoming to some, yet able to be enjoyed by anyone. Golf argues it can be the same yet struggles with proving that to us.

It’ll be interesting to show how Sun Day Red will be accepted by fans following its rollout this spring. The styles will evolve and perhaps the logo will be altered. Tiger and his team have a real opportunity to become larger than his golf persona if they play this right, which should include a focus away from golf altogether.