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Callaway Golf is Early Leader in the Clubhouse for 2015

  The winter months are a hotbed for new golf product releases, thanks mainly to the annual PGA Merchandise Show in Orlando, Fla. Press releases from every company fly across my blogging desk like snowflakes, but there is one company that is far and away making the biggest impact so far this year. Callaway Golf is your leader in the clubhouse, and everyone else is trying to catch up. Callaway’s…

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5 Golf Companies to Watch in 2015

The year is still young, but many golf companies have already unveiled their newest pieces of golf equipment to the masses. If what we’ve seen so far is any indication of what’s to come throughout the year, golfers everywhere have a lot to look forward to in terms of equipment. Which companies should you keep on your radar for 2015? These are our choices for who will make the biggest…

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Golf Inventory

8 Wastes in Golf: Inventory

A few weeks ago I started our discussion on each of the eight types of waste seen in the golf industry, beginning with a commentary on the waste of Transport. I will dive deeper into each of the 8 wastes — Transport, Inventory, Motion, Waiting, Over-Production, Over-Processing, Defects and Skills — in a series of posts on this blog. Where appropriate, I will also offer my suggestions to reduce and/or…

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8 wastes

8 Wastes in the Golf Equipment Industry

The current state of the golf equipment manufacturing industry is a wasteland. As companies turn out more and more clubs into the marketplace, customers are hard-pressed to keep up with all of this ‘innovation’ and ‘performance’ flashing across their TV screens, golf magazines and laptop monitors. Sorry friends, but the golf equipment industry needs an enema. Not entirely unlike the ‘Seven Deadly Sins’, there are 8 wastes found in industries…

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Back9Network files lawsuit against former CEO, Jamie Bosworth

The Back9Network — the upstart golf multimedia news and entertainment outlet for whom I used to be employed as a contractor — has filed a lawsuit against former CEO and Co-Founder Jamie Bosworth. According to The Golf News Net, the lawsuit alleges that Bosworth — who had left the company in mid-2014 following a flurry of bad press and slow company growth — has been “disparaging the company publicly and…

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TopGolf Announces Partnership with Golf Channel

TopGolf, the rapidly growing golf driving range, entertainment and nightlife company, has just announced a partnership with The Golf Channel on their Twitter page. According to the official announcement appearing on TopGolf’s website, the partnership with The Golf Channel is a multi-year agreement that includes integrated marketing programming, cross-promotional events, prizes for TopGolf customers and other grow-the-game-initiatives “The lasting health of the game of golf is a top priority for…

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Tiger Woods, Italy, and ‘Toothgate’

This has been a weird week in the world of golf. First the whole Robert Allenby kidnapping story, and now a controversy around Tiger Woods’ missing tooth. For those unaware, Tiger showed up in Italy on Monday to watch his girlfriend, Lindsey Vonn, break the world record for number of World Cup (skiing) wins. If the incredibly odd skull-pattern mask wasn’t enough, Tiger was also clearly missing a tooth. As…

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Allenby Kidnapped

Robert Allenby Kidnapped, Beaten in Honolulu

PGA TOUR player Robert Allenby was reportedly kidnapped from a wine bar and beaten just hours after finishing his second round at the Sony Open in Honolulu, Hawaii. According to Golf Channel, Allenby was at a Waikiki wine bar with his brother and caddie when he was abducted. Neither his brother or caddie were with the golfer at the time of the incident, according to the report. By the looks…

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Tinley Park Golf Expo Returns in 2015

The fourth annual Tinley Park Golf Expo returns to the Tinley Park Convention Center from February 6-8, 2015. Golf fans in the Chicagoland area agree that this Expo — in addition to the Chicago Golf Show later in the year — simply cannot be missed. Focusing on new equipment, new golf club technology, demonstrations on the latest golf instruction advancements and special guest appearances, the Tinley Park Golf Expo is a…

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Bridgestone Introduces J15 Iron Series for 2015

Covington, Ga. — Bridgestone Golf, the #1 ball-fitter in golf and a recognized industry innovator, will unveil its new J15 family of forged irons at the 2015 PGA Merchandise Show.  The J15 forged iron options continue Bridgestone’s tradition of offering the best-performing, precision-engineered irons in clean and classic designs with cutting-edge technologies guaranteed to enhance the iron play of a wide range of players. “Bridgestone has had a cult following…

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Bridgestone J715

Bridgestone Unveils New J715 Driver

Covington, Ga. — Bridgestone Golf will unveil its new J715 460 Driver at the 2015 PGA Merchandise Show.  J715, the company’s first driver in 4 years, relies on a combination of four technologies to maximize distance and accuracy off the tee. “At Bridgestone we don’t release new products just to release new products.  Our philosophy is to wait until we truly have something innovative and unique that will benefit golfers’ games,”…

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Callaway BBA Fairway

Callaway Announces Big Bertha Alpha 815 Fairway Wood and Hybrid

Kicking off the new year with a bang, Callaway Golf announced their new Big Bertha Alpha 815 fairway woods and hybrids on Friday. Players will be able to adjust spin and trajectory on the fairway woods while the new hybrid series promises increased distance. Big Bertha Alpha 815 Fairway Woods The Big Bertha Alpha 815 Fairway Woods are designed for ball speed and forgiveness at every impact location, especially on…

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