The Waste Management Phoenix Open needs an Intervention

Everything golf fans saw from the Waste Management Phoenix Open (WMPO) this week on social media, TV or otherwise is all the evidence you need that the tournament has gotten away from organizers. It’s time for a change.

Nick Taylor winning in a playoff over Charley Hoffman is the afterthought to a tournament that will instead be remembered for a heightened level of debauchery that bordered on chaos. This year’s tournament included a Saturday when, for the first time in the tournament’s history, entry gates were closed to fans and alcohol sales were stopped and ultimately canceled for the day. Reports from volunteers at the event suggest upwards of half a million fans stormed onto TPC Scottsdale at one point, prompting the fire marshal and state police to order closures.

Severe weather that opened the week caused delays throughout the tournament, resulting in a Saturday where the fans with tickets to Round 2 were allowed to remain on property for Round 3, contributing to the overcrowding. A tournament already widely known for its extreme party atmosphere — particularly the “stadium” surrounding the 16th green — quickly degraded into a scene that included a woman falling from a top level of the grandstands and suffering “non-life threatening injuries,” drunken fans fighting in the middle of pedestrian walkways, mud slides down rain-soaked hills (both intentional and not), and nasty interactions with PGA TOUR players just trying to do their jobs.

Before anyone accuses me of being a kill joy or old codger, allow me to admit that I have attended the WMPO once in the past for the exact reason hundreds of thousands do: to experience the party at the 16th.

My visit to the 2019 tournament was memorable and I’m happy we did it, understanding that the scene then was a little different than what we saw this week. I’m not sure if pre-pandemic times were calmer or more mild in comparison, but I’m also not sure it’s much of a stretch to insinuate that everyone has lost their damn minds since 2020. Nowadays it seems that any public event is at risk of tomfoolery at best and devastation at worst. In the case of professional golf, it feels like the proverbial line that separates fans from golfers has been blurred to the point of invisibility.

It’s true that this week normally coincides with Super Bowl week every year, including last year’s madness of both sporting events taking place in the same city. This year’s version — which included the Super Bowl being played in nearby Las Vegas along with competing tour LIV Golf’s event — still managed to be worse in every way possible. I’ve had multiple Arizonians who attended the 2023 and 2024 WMPO tell me as much.

The PGA TOUR and the Thunderbirds — the organization that runs the golf tournament — have an important decision to make: do they want to protect the longevity of this tournament in order to protect a sponsor and fans, or do they lean further in to this mania as to remain the “hottest ticket in town” to remain competitive against LIV?

Truthfully, there is no choice to make here. You have to do what’s right to protect the galleries and players, regardless of what it means to the legions of college-aged drunks who come to the tournament. The PGA TOUR is bleeding sponsors as of late and it’s only going to get worse as the association’s sponsor fees have increased significantly. Waste Management doesn’t need a modern day Sodom and Gomorrah on its hands sullying its corporate image.

Yes, I realize I’m worried about the corporate image of a garbage company.

Solving this issue doesn’t feel like it should be all that difficult. One step the TOUR can take is to issue drink tickets to somewhat limit alcohol sales. We all know this is merely a band-aid approach, however it’s a start. The WMPO’s party legacy has long been established and will remain for as long as a tournament is held. Another step would be an overhaul of entry points into the tournament as to eliminate chances of ticketless fans just showing up, as was the case on Saturday.

The issues seen this week in Scottsdale are not unsalvageable, but they are also completely preventable. Here’s hoping the TOUR and Thunderbirds do what’s right to protect one of the best sporting events of the year, even if it means preaching a little more moderation among its supporters.

Learned Helplessness and Covering Men’s Pro Golf

A funny thing happened over the weekend in the world of men’s professional golf and Mother Nature was the catalyst.

The PGA TOUR’s AT&T Pebble Beach Pro-Am was shortened to 54 holes after a severe weather system moved through the Monterey Peninsula, thus crowning Wyndham Clark the champion after Sunday’s final round was canceled. This meant that many golf fans chose to watch LIV Golf’s 2024 debut at Mayakoba in Mexico, where Joaquin Niemann defeated Sergio Garcia in a playoff.

For many fans, this may have been the first time they’ve ever watched a LIV Golf event. The controversial tour enters its third season with the support of more television coverage in more markets, coupled with the addition of Jon Rahm’s “Legion 13” team into the mix. Those of us who are chronically online and pay much too close attention to this sort of thing also noticed how Golf Twitter shifted its snark and attention to watching LIV. It was as amusing to notice as it was disappointing, especially since many of the individual accounts from Golf Media’s most popular commentators were suddenly… objectively watching the tournament?

Before I go on, allow me this preface. It is not lost on me that many of these media types are paid to comment on all things pro golf. It’s their job in every sense of the word, and LIV Golf appears to be alive, well and thriving. Therefore, it is no surprise that these media personalities must now comment on a segment of pro golf that they were openly ridiculing mere months prior.

But this doesn’t mean I have to like it.

When LIV burst onto the scene, it was in the midst of the most confusing and anxiety-inducing period of a generation. The pandemic was roaring, social upheaval was brewing, and at least here in the US, political divisiveness had never been worse. Fans of golf required a distraction, and it created ample opportunity for a disruptor like LIV to emerge. At a time when every aspect of life’s status quo was being questioned, LIV offered the proverbial “Why not us?” to golf’s fandom.

What followed was an onslaught of debate among golf’s media, including most of us taking holier than thou stances against the upstart league. Most of us hated that LIV’s funding came from Saudi Arabia’s Public Investment Fund (PIF) due to the kingdom’s abhorrent civil rights record. Others hated that the PGA TOUR was no longer the only show in town; a sports league that we grew up watching and idolizing. And, yes, golf media also grew fearful of what might happen to the golf tour they were paid to cover for their careers.

It felt like the only thing to do was to protect one’s self interests, and that included going on social media and criticsizing LIV Golf into oblivion. Or at least try to. Obviously, this didn’t work.

Here is where I’m going to lose some of you reading this.

On its surface, LIV Golf has remained unchanged. The addition of a few names — and continued rumors of other names yet to be revealed — doesn’t change anything about the tour’s origins, financial backers, or ulterior motives. They’ve just persevered and hung around longer than we expected, despite multiple attempts to dissolve their legitimacy and legality. LIV Golf knew this would happen if they just survived. They were right.

The result: we are now seeing dozens of media outlets and their employees turning an about-face on their coverage of LIV.

To be fair: we’ve not reached the point where ESPN, CBS, or any of the major independent outlets are inviting LIV players into TV studios or onto podcasts. But if this weekend’s social media commentary is any indication, it’ll happen soon enough.

Where did all of the energy go? Was the outrage that many expressed in the wake of LIV’s debut all for show? Fake outrage is nothing new among journalists, but this feels like a rapid 180 among some outlets and their journalists. Did everyone hop on a conference call and suddenly decide, “Welp, we still need to get paid to cover golf, so we better change our tune?” Of course this happened, at least in the proverbial sense.

A few days ago I noticed this gem from our friend Will Bardwell, which pretty much sums everything up nicely.

The key to sportswashing is that, if you stick with it long enough, people quit caring that it’s sportswashing.

— Will Bardwell (@willbardwell) January 31, 2024

This was the plan from LIV all along. They knew that golf media would simply stop caring as much at some point. Truthfully, I probably knew this, too. It’s a hard thing to admit, and it’s a tale as old as time.

Let’s make something abundantly clear: LIV Golf is an opportunistic organization that serves a dual purpose. For their players, it’s an “escape” from the constrictive nature of the PGA TOUR to the tune of hundreds of millions of dollars. For Saudi Arabia, it’s one-hundred-percent, without a doubt sportswashing. Both things can be true at the same time, and they are not pretending like it’s anything different. In fact, LIV brass straight up told us so.

To my media colleagues — both independent and otherwise — you have a choice here. You can continue to take your stand against something you truly do not believe in from a moral perspective. That doesn’t have to change, and any employer that asks you to do otherwise is not worth your time. Yes, this is a very easy thing for me to say, and I am well aware of the complexities of staying employed and toeing the company line.

You have another choice: just come clean. We all criticized players jumping to LIV and their ridiculous rationalizations for doing so when we all knew they were just doing it for the money. You have the chance to stand up, say something to the tune of, “I have to cover this league now, so you are going to see me start doing that as objectively as I can” and then move on. We will understand.

But to simply shift your perspective overnight comes off as disingenuous at best and hypocritical at worst. We all do things in our day jobs that we don’t like to do because our bosses ask us to, so why not just call it out and clear the air? I may be naive in this, but taking a moment to offer anything to your readers in this regard could go a long way.

Speaking only for myself and not my teammates at GU: I cannot support LIV, I will not support LIV, and people will disagree with me about that. And that’s OK.

All I ask is that you make your stance known publicly and then continue to do the best job you can to cover the game while staying true to yourself.

Fan benefit of the new PGA TOUR investment deal unlikely

The PGA TOUR’s new investment deal with the Strategic Sport Group (SSG) has been announced to the tune of $3 billion with an overall valuation of the men’s pro golf tour over $12 billion. Uniformly heralded by the Tour’s Player Advisory Board as a positive move for the “game,” additional focus is being placed on how this will benefit fans in the process.

Don’t believe it.

As we’ve covered multiple times by now on this topic, the world of men’s pro golf has become saturated with greed and astronomical dollar amounts that nobody reading this will ever see in their checking accounts. The same can be said, of course, for fans of any professional sport. Fans are spectators to the action taking place on the field of play and the contract negotiations occurring in board rooms. It’s all fun to talk about over a beer at your favorite sports bar as we sit back and offer armchair analysis on why the signing of one player makes sense (or doesn’t) over another.

We revel in these types of debates. It’s the reason why fantasy sports are as popular as they are. Fans think we can do a better job as general manager of a fictitious sports team or roster than those actually doing it for a living. The money we threw around with abandon as kids playing Monopoly has transitioned into funny money we use to “sign” players in digital fantasy teams. None of it is real, none of it pays our bills, and it’s all used as an escape from everyday worries or stresses.

When we see news of Jon Rahm earning upwards of $500 million to join the rival LIV Golf tour, or the SSG investing $3 billion into the PGA TOUR, or the top 200-ish players receiving a piece of a $900 million pie, none of it can possibly register in the minds of the common fan. These are just numbers to us. They are details of a fairy tale written with greed and read with intrigue. Yet many of the golfers whom we embrace are trying to sell something to us that also doesn’t exist.

For example, when Max Homa offered his take on the PGA TOUR/SSG agreement, I was curious as to how fans would benefit from it. His response was thoughtful and made a lot of sense, but after further reflection still seemed like a polished talking point one might hear about the latest fantasy book in an ongoing series.

I know everyone is sick of hearing about how much more money golfers are getting. My optimism lies in the main point of this which is we now have very savvy and experienced stakeholders who have a lot of incentive to improve the product creatively and make it better for the fans

— max homa (@Maxhoma) January 31, 2024

Because this investment group isn’t just donating money. They want to make money. So they need people to watch golf to make money. So they’d better do a damn good job to make this more watchable and entertaining for the fans https://t.co/SP7AyftnKd

— max homa (@Maxhoma) January 31, 2024

On its surface, the point Max raises is entirely correct. The difference between what the SSG has agreed to and what the Public Investment Fund (PIF) continues to spend on player acquisitions is stark. As Max points out, the former is literally investing in a league with the expectation of a massive return while the latter is… kind of just giving money away.

Sure, you could argue that LIV Golf needs to make a return on their acquisitions, but let’s be serious. Their viewership numbers aren’t anywhere close to being what they need to be in order for sponsors to pay attention. Off-course press and stories aren’t helping their public image by any stretch. A highly divisive social climate also contributes to the outlook of a fanbase that, let’s face it, falls into a certain extreme category.

The PGA TOUR still has to keep up with LIV, however, and this recent agreement is entirely to the benefit of the players. Fans haven’t been asking for any of this. Fans aren’t the ones complaining about the perceived hardships of PGA TOUR life. We just want a telecast that doesn’t litter us with commercials during a tournament’s critical moments. We want ticket prices that aren’t drastically increasing one year over the next. We don’t want to pay $20 for a beer if we’re fortunate enough to attend an event.

I’m not sure how any of those factors improve as a result of this investment. If anything, I’d expect all of those variables to increase significantly.

Any argument that the on-course product will also improve as a direct result of this investment is also unfounded. Love them or hate them, many of the game’s biggest names — Rahm, Koepka, DeChambeau, Mickelson, Johnson, Reed, etc. — are no longer on the PGA TOUR and won’t be at the events included in the final TOUR valuation number of $12 billion. In some ways the product has become less valuable in the eyes of a fan, yet this investment is supposed to also benefit us?

This goes without saying, but it’s OK if the PGA TOUR wants to protect its best interests as a business in the midst of a nasty battle with a competitor. To assert that any of this is being done for the betterment of golf fandom is absurd at best and downright insulting at worst.

Tee Up for Takeoff: A Golfer's Review of the CaddyDaddy First Class Travel Bag

Traveling with your golf clubs can be a stressful experience if you don’t have a high-quality, high-protection travel case. For passionate golfers, the thrill of exploring new courses often comes hand-in-hand with the anxiety of protecting our precious clubs during travel. Lugging your trusty bag through airports and bouncing across roads can be nerve-wracking. But fear not, fellow golf enthusiasts, for the CaddyDaddy First Class Travel Bag has arrived, promising a first-class experience for your clubs and your peace of mind.

Built for the Journey:

CaddyDaddy equips the First Class with military-grade 1000D ballistic nylon, the same stuff used in bulletproof vests. This translates to exceptional durability, ensuring your clubs withstand the rigors of baggage handling and bumpy journeys. No more wincing every time your bag disappears behind the curtain at security!

Protection Without Compromise:

Beyond toughness, the First Class prioritizes club protection. Its thick, double-layered top padding and custom EVA-molded sides cradle your clubheads, while internal compression straps secure everything snugly. Breathe easy knowing your driver and wedges are shielded from bumps and jostles. An optional bag extender bar — the North Pole — that can be placed inside your golf bag to add protective bracing for your clubs is also offered as a separate purchase.

Wheeling in Style:

Let's face it, lugging a heavy golf bag through airports isn't fun. The First Class combats this with its monster-sized, off-road inline skate wheels. These bad boys conquer any terrain, from smooth airport floors to cobblestone streets, making your travel a breeze. Plus, the sturdy self-standing wheelbase adds stability and prevents tipping, so you can navigate crowds with confidence.

Storage Savvy:

The First Class isn't just about muscle; it's got brains too. Two large, external side pockets offer ample space for accessories like shoes, balls, and tees. Plus, two internal lockable pockets keep valuables safe and secure. The drop-top design with a top-loading shoe pocket makes packing and unpacking a breeze, while the felt-lined valuables pocket pampers your phone or sunglasses.

Built to Last:

CaddyDaddy stands behind their product with a 2-year full replacement warranty, even covering airline damage. This confidence in their craftsmanship speaks volumes about the First Class's built-to-last quality.

The Verdict:

The CaddyDaddy First Class Travel Bag is a premium offering for golfers who demand both exceptional protection and convenient features. Its military-grade construction, robust padding, and smooth-rolling wheels ensure your clubs arrive at their destination safe and sound. The thoughtful storage options and warranty add further value, making this a top contender for frequent golfing globetrotters.

But is it right for you?

Consider your travel frequency and budget. If you're a casual golfer who takes an annual golf trip, a less expensive option might suffice. But for dedicated players who travel often and value peace of mind, the First Class is an investment worth considering.

Final Score:

The CaddyDaddy First Class Travel Bag earns a 9 out of 10. It's a premium product that delivers on its promises of durability, protection, and convenience. With a price tag that is lower than some competitors ($199.99), the quality and peace of mind it offers make it a compelling choice for serious golfers who value their equipment. Invest in your game and experience the protective ease-of-mind this travel bag offers.

Revving Up Your Game: A Deep Dive into the CaddyDaddy RevCore Cart Bag

Forget cart bags that are mere afterthoughts – the CaddyDaddy RevCore is a meticulously crafted chariot for your clubs, designed to elevate your on-course experience with its blend of luxury, performance, and head-turning style. In this in-depth review, we'll dissect the RevCore's anatomy, explore its feature-packed arsenal, and assess its price tag to help you decide if it's the perfect partner for your next 18 holes.

RevCore cart bags by CaddyDaddy.

First Impressions: Premium Materials, Classic Appeal

The RevCore instantly commands attention with its sleek, tour-inspired silhouette. Gone are the days of bulky, boxy bags – this one boasts clean lines and a modern aesthetic, available in a range of colors to suit your taste. But the beauty goes beyond the surface. CaddyDaddy has used premium synthetic leather that feels both luxurious and durable, ensuring your bag weathers the elements and the occasional cart jostle with ease. The black nickel alloy hardware adds a touch of sophistication, while the debossed logos and subtle branding exude understated elegance.

Premium synthetic leather outer material on RevCore cart bag by CaddyDaddy.

Under the Hood: Organization and Functionality Galore

Open the RevCore's top, and you'll be greeted by a golfer's organizational haven. The 14-way velvet-lined dividers keep your clubs separated and protected, preventing unwelcome clashes and ensuring smooth club retrieval. The oversized putter well cradles your flatstick like royalty, while the strategically placed pockets offer ample storage for everything you need to dominate the course. Two insulated cooler pockets keep your drinks refreshingly crisp, while a dedicated valuables pocket with a soft-touch lining safeguards your phone and other valuables.

But the RevCore isn't just about storage – it's about convenience. The integrated top grab handles and ergonomic rubber handles make lifting and carrying a breeze, whether you're navigating the parking lot or hoisting it onto a cart. The Stay Flat base ensures your bag stands tall and proud, even on uneven terrain, while the forward-facing pockets grant easy access to essentials without having to contort yourself like a pretzel.

Insulated cooler pocket on RevCore cart bag by CaddyDaddy.

Performance and Playability: A Smooth Ride from Tee to Green

The RevCore isn't just eye candy – it's built for performance. The stable base keeps your bag planted firmly on the cart, preventing annoying wobbles and spills. The lightweight construction minimizes fatigue during pushcart rounds, while the durable materials stand up to the rigors of everyday play. And let's not forget the little details: the secure Velcro glove holder keeps your golf glove within arm's reach, while the double towel loops cater to both left and right-handed golfers.

Pricing: An Investment in Your Game

The prices of golf bags have risen in recent years, routinely exceeding $300 or $400. The RevCore falls into the premium cart bag category, with a price tag that reflects its quality materials, innovative features, and meticulous craftsmanship ($299.99). But consider this: it's not just a bag – it's an investment in your golfing experience. The RevCore is designed to last, making it a worthy companion for countless rounds to come. And when you factor in the convenience, organization, and style it brings to your game, the price tag starts to look more like a bargain.

The Verdict: A Hole-in-One for Style and Performance

The CaddyDaddy RevCore Cart Bag is a game-changer for golfers who demand the best. I was pleasantly surprised by the overall construction of the bag, including all its features and storage. While the price might be a tad higher than some basic options, the RevCore's premium materials, innovative design, and long-lasting performance make it a worthwhile investment for any golfer who takes their game seriously (and wants to look good doing it). So, if you're ready to ditch the cart bag blues and upgrade your game in style, the RevCore is definitely worth a look.

Golf and MS: An Update on my Favorite Playing Partner

Ten years ago I wrote a brief post about my wife, Kristen, and her ongoing battle against Multiple Sclerosis (MS). She was initially diagnosed in 2013 when she experienced symptoms related to partial loss of eyesight and fatigue. Since that time her eyesight has returned, however she has lost some function in her left leg which makes walking a bit difficult at times. It also makes our chances of playing golf together that much sweeter and important.

Kristen has recently begun a new medication regimen that boasts impressive statistics and improves her long-term prognosis significantly. Treatment for MS — a neurological condition where the body’s immune system literally attacks itself, causing plaque and lesions to form on the brain and spinal cord — has dramatically improved over the last decade. While there remains no cure for the disease, we are encouraged by the effectiveness of new drugs and treatments to limit relapses (if not preventing them entirely). Still, it’s difficult to not think about the likleihood of what might happen in the future, and how close the “future” might be to today.

Any time that my wife and I spend on a golf course together is special, and not just because of her affliction. Most of our rounds are in the context of a golf outing scramble or quick nine holes on the weekend. Golf is one of the only sports she and I can enjoy as a couple thanks to the ever-evolving adaptive golf industry. While she only requires the use of a golf cart at the moment, it’s encouraging to know that advancements in adaptive golf technology continue on the upward trend for millions of golfers worldwide.

It’s also encouraging to hear news and read articles about golfers with MS who have recently returned to the game or even picked it up for the first time. While we are fortunate in that Kristen’s form of MS is mild-to-moderate in comparison to thousands of other patients who battle the disease, I’d be lying if I didn’t admit there is a constant “hum” of anxiety around what tomorrow might bring. Stories about people finding new ways to enjoy not just golf but everyday activities are on the rise thanks to incredibly smart doctors and scientists and the brave clinical trial patients who trust them.

As I walked the floor of the 2024 PGA Show last week in Orlando I silently kept an eye out for new adaptive golf products hitting the market. While golf carts continue to be a showcase on the Show floor, others like remote controlled “push carts” and other wheeled contraptions cause your imagination to wonder how accessible these might be to regular golfers who might need them.

Some brands, like TRUE Linkswear, already keep adaptive golfers in mind with their business-as-usual mission and vision. Lightweight, form-fitting, supporting footwear is a product any golfer will appreciate; however it’s brands like TRUE — whose leaders also have family experience battling MS — that keep the conversation going on the importance of keeping all golfer types and abilities in mind with every new product release.

These encouraging signs of treatment advancements coupled with industry innovations and a true embracement of “growing the game” are silver linings for anyone who struggles with a chronic condition that limits their participation in golf. The easy thing to do in situations like what my wife endures is to shut down, stop doing things you enjoy, become depressed and wait for the next challenge to strike. But that’s never been her nature.

A former multi-sport collegiate athlete, Kristen seems to revel in the challenge. She’ll admit to you her stubbornness when it comes to overcoming adversity, engrained in her over many years and via multiple coaches. She excelled in whatever athletic endeavor she tried and can still move the golf ball pretty damn well for someone who plays less than five rounds a year. Kristen routinely breaks 100 on a full round of golf and has a nasty habit of dropping a birdie on me when I least expect it. It’s the greatest of annoyances, and one that I love to experience as often as possible.

From a Big Picture perspective, golf is a minuscule part of what Kristen and I would like to experience together in the future. She thinks I’m nuts for caring as much as I do about stupid things like pro golf, new equipment and a budding interest in course architecture. She’s right, of course. This game is ridiculously absurd and takes up too much of my brain power.

But from a smaller viewpoint, golf remains a chance for us to connect and compete against one another. I can see the enjoyment and fire in her eyes when she sinks a long putt or blasts a drive down the middle. She is truly extraordinary in her resolve and overcoming what she views as an obstacle. There’s nothing more incredible than seeing someone at their best, and she is at hers when she competes.

Now if I can only convince her to stop with the gloating.

Who is social media golfer Chance Taylor?

Unless you are chronically online like yours truly, you’ve likely never heard the name of Chance Taylor.

When our friend Ryan French (most notably known as Monday Q Info on X) shared a tweet that depicted Taylor’s truly unique, small town rural golf attire — complete with a sleeveless t-shirt and cut-off denim shorts showing off a massive leg tattoo — he did so to exemplify what the “Q-School life” can be all about. Along with roughly 75,000 others on TikTok, I’ve been a follower of Taylor’s for awhile now, having been drawn to his Midwest-southern drawl and seriously good golf game.

I don’t know who this guy is. But we need to get him on Tour now. pic.twitter.com/e7SmQpi80l

— Monday Q Info (@acaseofthegolf1) January 26, 2024

Following Monday Q’s sharing on social, other notable accounts on X began doing the same. Taylor’s image has been seen across my timeline numerous times from popular golf accounts across the game’s landscape. His name has catapulted to the top of search engine results (hence this article, duh). Legions of new fans are jumping on the Chance Taylor train by following him on his TikTok or YouTube Channel. Such is the standard operating procedure in this day and age.

So what makes this guy so alluring?

On the surface, the first thing you notice about Taylor is… well… his look. He’s out at what looks to be a municipal golf course set among rolling hills and telephone wires playing golf in the aforementioned denim and cotton. His scruffy beard is only outmatched by his long hair that’s either tied up into a man-bun or held in place via an American flag bandana. His footwear of choice alternates between old FootJoys and work boots and his camera operator sounds like a female family member, friend or partner. When I first stumbled upon his account I admittedly judged a book by its cover and thought, “Here goes another trick shot artist wannabe.”

As usual, I was extremely wrong.

The second thing you notice about Taylor is his immensely powerful and well-crafted golf swing. From the second he takes the club back it is abundantly clear this guy knows what the hell he’s doing. Multiple videos consist of him calling his shot, or having his camera person call it, followed by a flawless execution of whatever is called out. Other videos showcase Taylor’s understanding of common golf swing flaws and how to fix them, offering the viewer tips on how to fix their own game.

Taylor’s YouTube description states he’s a “Pro golfer trying to add some redneck flair to the PGA Tour one day.” Spending only a few minutes on his social media accounts convinced me that he might actually have the game to get there.

Don’t get me wrong: I am well aware that it takes a mountain more than just a pretty golf swing to make it on Tour. But Taylor also has serious scoring capabilities as evidenced by recent tournaments and scorecards he also posts about. For example, one recent video shows him breaking his hometown course record with a legit 59. Another shows the final standings of a college tournament in which Taylor competed (he attends Tennessee Tech) and finished T-2 at 4-under par. There are multiple other examples of his prowess, including this article from 2022 detailing Taylor’s victory at a local invitational after firing 67-60.

The kid’s got game, there is no doubt. He also has a budding social media following and what appears to be a highly marketable persona for a large contingent of the game’s fan base, even if purely out of curiosity. Perhaps most importantly, Chance Taylor is the embodiment of the full spectrum this great game provides.

Conquer the Course with Confidence: Bridgestone Golf's Game-Changing Mindset Technology

Bridgestone Golf, a pioneer in performance and innovation, has unveiled a revolutionary technology that's set to change the way golfers approach the game: Mindset. This isn't just another fancy logo or alignment aid; it's a comprehensive pre-shot routine printed right on the 2024 TOUR B Series golf balls, designed to boost your focus, improve accuracy, and ultimately, lower your scores.

We at Golf Unfiltered got an up-close look at Mindset while visiting Bridgestone’s booth at the 2024 PGA Show. Not only did we learn how it works, but how it can also benefit your golf game immediately. Let’s dive in.

But how does it work?

Mindset utilizes a simple yet powerful three-step process: Identify, Visualize, Focus. Each step corresponds to a color on the ball:

• Red: Stop and Identify your target, club selection, and any course factors like wind or hazards.

• Yellow: Visualize the perfect shot, from clubhead contact to ball flight and landing. See the trajectory, feel the swing.

• Green: Focus on execution. Clear your mind, trust your swing, and commit to the shot with laser-sharp concentration.

Think of it like a mental traffic light: red for planning, yellow for preparation, and green for go! This visual cue system helps golfers transition seamlessly through each stage of the pre-shot routine, promoting a focused and confident mindset.

But isn't that what any pre-shot routine does?

Bridgestone's Mindset takes it a step further. By integrating the routine directly onto the ball, it becomes effortless and readily available on every shot, not just on the tee box. Whether you're facing a tricky chip on the green or a daunting par 5, Mindset empowers you to tap into your mental game right where it matters most.

The Benefits of Mindset:

• Enhanced Focus: The visual cues help eliminate distractions and keep your mind laser-focused on the task at hand.

• Improved Accuracy: By visualizing the perfect shot, you're more likely to execute it with precision.

• Increased Confidence: Stepping up to the ball with a clear plan and unwavering focus breeds confidence, leading to bolder swings and better results.

• Simplified Pre-Shot Routine: No more fumbling with notepads or muttering calculations under your breath. Mindset keeps it simple and intuitive.

• Works for All Skill Levels: From beginners to seasoned pros, Mindset can benefit any golfer looking to shave strokes and elevate their game.

Bridgestone's Mindset technology is more than just a gimmick; it's a testament to the brand's commitment to golfer success. By understanding the mental aspect of the game, Bridgestone has created a powerful tool that can help golfers of all levels unlock their full potential.

Ready to experience the Mindset difference? Grab a box of the 2024 TOUR B Series balls and see how this innovative technology can transform your game. Remember, it's not just about what's on the ball, it's about what's in your mind.

Bridgestone Golf Introduces 2024 Tour B Golf Ball Lineup

Bridgestone Golf has unveiled their new TOUR B Series of golf balls for 2024. Designed to deliver the ultimate combination of distance and greenside spin and control, the latest TOUR B golf balls feature the new REACTIV X System that takes Bridgestone’s Contact Science to a new level.  The 2024 TOUR B family comes in 4 distinct models, TOUR B X and TOUR B XS (for swings over 105 mph), and TOUR B RX and TOUR B RXS (for swings under 105 mph).

As in years past, Bridgestone solicited the direct feedback and collaboration from the game’s greatest players, including Tiger Woods, Fred Couples, Jason Day, Matt Kuchar, Lexi Thompson and others to bring this exciting new golf ball family to life.

“Any time you have Tiger Woods contributing to a golf ball design you’ve got a major advantage over the competition,” said Elliot Mellow, golf ball marketing manager. “When you combine Bridgestone’s 900 polymer engineers and Contact Science with Tiger’s knowledge and feel, the results are impressive, and that’s what we have with the new TOUR B lineup. Tiger’s insights give our engineers feedback that allows them to push the design envelope beyond what we originally thought was possible.”

Tiger recently switched from the XS to the X following multiple sessions with the Bridgestone engineers as he needed a bit more distance in his long game. This is not an insignificant change as Woods played his previous golf ball model for nearly 20 years.

“I love working with Bridgestone’s engineers and fitters, and really enjoyed the R&D process of the latest TOUR B,” said Tiger. “Since I now play the TOUR B X, I’m partial to that model, but all four new balls sound, feel, and play better than ever. Once you get fit for the right model, regardless of your skill level, you’ll know you have the best Tour ball made today.”

Here’s more information on the new golf ball construction for each model direct from Bridgestone:

The newly developed REACTIV X System, which combines the brand’s patented REACTIV IQ cover with an EXCLRNT mid-layer, is the result of years of development and multiple iterations of REACTIV technology. In the initial version, REACTIV utilized impact modifiers in the urethane cover of each TOUR B model to create a cover that reacted to the impact velocity of every shot. On aggressive swings off the tee, the cover became firmer for faster ball speed and more distance, while on scoring shots with wedges and short irons it became softer for more spin and shot stopping control.

In the second iteration of REACTIV, called REACTIV IQ, the “smart,” cover of each ball in the TOUR B lineup was specifically tailored to optimize performance for the different players types of each of the four TOUR B models. Now, with the REACTIV X System, not only is the REACTIV IQ cover of each TOUR B model optimized and “smart,” due to the use of impact modifiers, but a denser XCLRNT mid-layer acts as a backboard at impact to create even more shot-stopping spin around the greens. The new XCLRNT layer in the REACTIV X system also contributes to a more efficient transfer of energy from the core at impact for increased ball speed and distance, as well as a slightly deeper sound at impact.

The new Bridgestone TOUR B golf balls will be available on February 16, 2024 and retail for $49.99/dozen.

What Does “Forgiveness” Mean in Golf?

New golfers just learning the game will experience the “joy” of shanking a ball into the woods or making contact on somewhere other than the middle of the club face. They’ll pause, look down at their club and wonder where they went wrong. The swing felt good, as did the strike. What gives?

We've all been there. But fear not, young grasshopper, for in the realm of golf equipment, there exists a mythical concept known as forgiveness. You’ve seen it advertised on TV, in golf stores and on the internet… but what does it mean? Buckle up, because we're about to demystify this magical term and equip you with the knowledge to navigate the confusing world of golf clubs.

What is Forgiveness, Anyway?

All golfers are imperfect, but new players will rarely make the same contact with a carbon copy swing on every shot during a round. As a result, it will be difficult to predict how a golf shot will end up or how the golfer will be penalized in terms of shot distance or direction. Minimizing the punitive nature of an off-center hit reduces our likelihood of shooting a bad score on our round. That's forgiveness in a nutshell.

Forgiveness refers to design features in clubs that minimize the penalty for off-center strikes. So, instead of your ball veering off into oblivion when you miss the sweet spot, a forgiving club might keep it relatively on track, saving you precious strokes and, more importantly, your sanity.

Why Does Forgiveness Matter for New Golfers?

Let's be honest, as beginners, our swings are about as consistent as a toddler's nap schedule. Forgiveness acts as a safety net, helping us learn and improve without getting discouraged by wildly unpredictable shots. It allows us to focus on developing proper technique, knowing that even slightly mishit balls won't send us spiraling into a bunker-filled abyss.

Real-World Examples of Forgiveness in Action:

• Driver: Ever dreamt of bombs off the tee, but reality delivers slices to the rough? A driver with a large, lofted clubhead and offset hosel (where the shaft connects) can straighten out those wayward drives, keeping you in play on more fairways.

• Irons: Hitting irons consistently can feel like juggling rabid weasels. Game-improvement irons, with their wider soles, thicker toplines, and larger sweet spots, are more forgiving of mishits, helping you launch the ball straighter and farther, even if you connect with the heel or toe.

• Putter: Three-putting is the bane of every golfer's existence. A putter with a high Moment of Inertia (MOI) resists twisting at impact, promoting straighter, more accurate rolls, even if your putting stroke isn't textbook perfect. MOI is a metric seen in all golf clubs, too, and can be helpful with keeping your golf shots on the straight-and-narrow.

Remember, forgiveness is not a magic wand. It won't turn you into Rory McIlroy overnight. But it can make your journey as a golfer smoother, more enjoyable, and less prone to equipment-induced meltdowns.

Tips for Choosing Forgiving Golf Clubs:

• Talk to a qualified club fitter. They can analyze your swing and recommend clubs that match your skill level and swing tendencies.

• Don't be afraid of game-improvement clubs. They're not just for beginners! Even seasoned golfers appreciate the extra help on off-center strikes.

• Don't get hung up on brand names or flashy technology. Focus on features like clubhead size, loft, and MOI that contribute to forgiveness.

Conclusion:

The quest for forgiveness in golf equipment is one we all share. By understanding what it means and how it applies to different clubs, you can make informed choices and build a set that supports your journey from duffer to decent golfer. Remember, have fun, embrace the occasional shank, and trust that with the right tools (and a little practice), you'll soon be leaving forgiveness behind and chasing birdies instead.

Tee Off With Profits: Betting Odds for the 2024 American Express

The desert heat is rising, birdies are chirping, and the thrill of competition fills the air – the American Express is back! From January 18th to 21st, the PGA TOUR's star-studded field will battle it out across three iconic La Quinta courses, culminating in a showdown at the demanding Stadium Course. But who will emerge victorious? Let's dive into the betting odds and uncover the contenders most likely to hoist the trophy.

The Favorites Take Aim:

• Scottie Scheffler (11-2): World No. 1 and reigning Masters champion, Scheffler sits atop the odds leaderboard. His consistent play and recent form make him a formidable force.

• Patrick Cantlay (9-1): Known for his laser-sharp precision, Cantlay thrives on desert courses. His 2021 victory at The PLAYERS Championship showcases his ability to rise to the occasion.

• Xander Schauffele (9-1): A three-time PGA TOUR winner, Schauffele's aggressive style and clutch putting could propel him to a desert triumph.

Lurking in the Shadows:

• Justin Thomas (20-1): A former FedEx Cup champion, Thomas returns to the scene of his 2020 American Express victory, hungry for another taste of desert success.

• Sungjae Im (22-1): Im's impressive ball-striking and recent top-10 finishes make him a dark horse with the potential to surprise.

• Min Woo Lee (25-1): The young Aussie sensation boasts explosive power and dazzling shot-making, ready to challenge the big names.

Beyond the Top Names:

While the favorites carry the spotlight, don't overlook these sleepers:

• Tom Kim (28-1): The teenage phenom continues to impress with his fearless play and rising talent.

• Sam Burns (30-1): Burns' recent hot streak suggests he could be a contender on the Stadium Course's demanding layout.

• J.T. Poston (30-1): A consistent performer, Poston relishes the desert conditions and could find himself in contention come Sunday.

Remember: The American Express has a history of throwing up unexpected winners. Longshots have triumphed in six of the past ten years, making it a tournament where value bets can flourish. Analyze player form, course fit, and recent performances to uncover hidden gems with upset potential.

(This is not gambling advice.)

A Deep Dive into the New Cleveland Golf ZipCore XL Irons and Wedges for 2024

The new Cleveland Golf ZipCore XL and CBX 4 wedges for 2024.

Cleveland Golf has swung for the fences in 2024, launching their brand new ZipCore XL irons and CBX 4 wedges. Packed with innovative technologies and boasting forgiveness-focused designs, these clubs promise to take your game to new heights – whether you're a seasoned golfer or just starting out.

So, what makes the ZipCore XL series so special? Let's tee off and explore the key features:

Distance Powerhouse:

• MainFrame Technology: Employing an AI-driven design process, MainFrame optimizes the clubface and weighting for explosive ball speeds and high launch angles. This translates to effortless distance, even on miss-hits, thanks to its generous sweet spot.

• ZipCore XL Construction: The heart of the club lies in the ZipCore XL technology. This dual-density core features a soft inner core for exceptional feel and a high-strength outer core for maximum energy transfer at impact, resulting in longer, straighter shots.

Forgiveness Redefined:

• Oversized Clubheads: Both irons and wedges boast larger clubheads compared to previous models, inspiring confidence at address and promoting off-center hit forgiveness.

• High Moment of Inertia (MOI): Strategic weighting throughout the heads increases MOI, minimizing clubhead twisting on off-center strikes and delivering straighter ball flight, even on mishits.

Precision and Control:

• Hydra Zip Grooves: Cleveland's proprietary groove technology combines dynamic blast lines and laser-milled micro grooves to maximize grip and spin, giving you control over trajectory and stopping power, especially on approach shots.

• Variety of Lofts and Grinds: From the irons to the wedges, the ZipCore XL series offers a wide range of lofts and grinds to cater to individual swing styles and course conditions. Whether you need a high-launching pitching wedge or a versatile sand wedge, you'll find the perfect tool in the bag.

Who will benefit most from the ZipCore XL irons and wedges?

These clubs are designed for a broad spectrum of golfers:

• High Handicappers: The oversized heads, high MOI, and forgiving nature of the ZipCore XL series make them ideal for players who prioritize forgiveness and effortless distance.

• Mid Handicappers: The combination of distance, playability, and spin control offered by these clubs can help mid-handicappers elevate their game and shave strokes off their scorecard.

• Seniors: The lightweight construction and larger sweet spot make the ZipCore XL irons and wedges ideal clubs for seniors who may struggle to swing heavier or less forgiving clubs.

Early Reviews are In:

Initial impressions of the ZipCore XL series have been overwhelmingly positive. Golfers praise the impressive distance, exceptional feel, and noticeable forgiveness compared to previous models. Many reviewers mentioned the confidence-inspiring head size and the ease of achieving high launch with the irons.

Availability and Pricing:

The Cleveland ZipCore XL irons and CBX 4 wedges are available for pre-order now and will be officially released on January 19th, 2024. The irons come in a 7-piece set (4i-PW) with steel or graphite shafts, priced at $899.99 and $999.99, respectively. Wedges are available individually or in wedge sets, with prices varying depending on configuration.

Final Verdict:

With their innovative technologies, focus on forgiveness, and commitment to playability, the Cleveland ZipCore XL irons and wedges are poised to be a major hit in 2024. If you're looking for clubs that can help you hit longer, straighter shots and elevate your overall game, the ZipCore XL series is definitely worth considering. So, grab your clubs and get ready to experience the distance and forgiveness revolution with Cleveland Golf!

Bonus Tip: For a personalized fitting experience and to find the perfect ZipCore XL setup for your swing, visit your local golf shop or True Spec Golf for a expert fitting session.

Take Customization to a New Level with Edel Golf Array Putters

Edel Golf Array F-3 putter.

The new Array Putter line from Edel Golf allows players to make a putter uniquely their own with more customization than you’ve ever seen in a putter before. Boasting four different head shapes coupled with interchangeable hosels, alignment aids, weight ports and more, the Edel Golf Array putters are sure to make a huge impact on the game in 2024.

“At the heart of Edel Golf is scoring improvement,” said Doug Coors, CEO of Edel Golf. “With Array Putters, we give golfers the ability to uniquely customize their putter to match their tendencies. Golfers no longer have to settle for off-the-rack putters; Array Putters ensure a personalized fit for every player.”

To accomplish this, Edel went complete “blank slate” in terms of what customization should mean to any golfer at any skill level. The Array line features one blade and three different mallet head shapes — all milled out of 1025 carbon steel — as a starting point. From there, golfers are able to choose their preferred alignment plate to fit their eye and stroke tendency. Next, customizable hosel and clubhead weighting options are available to fine-tune your putting stroke even further, opening the playbook to dozens — if not hundreds — of custom combinations.

The main reason for all of this customization? To increase your chances of delivering a center-strike on every putt, no matter your stroke tendency.

“All golfers have an aim bias,” said Mike Pai, CMO of Edel Golf. “Every line and visible attribute of a putter drives one’s eyes to a specific location and dictates where the golfer aims their putter based on his or her aim bias. This creates path deviations and face rotation challenges, among other compensations. Solving aim bias with a putter accurately suited to an individual is vital to consistently making putts.”

Edel Golf Array F-3 top view.

I’ve only spent a few days with the Edel Array putter — specifically the F-3 mallet shape — but I can already tell this will be seeing ample time in my golf bag once the snow melts. Impact is solid and soft due to the 1025 carbon steel milling, and the option of swapping out a new alignment plate (sold separately) should I need to is noteworthy. The adjustable weights on the sole of the putter can also be swapped out for heavier or lighter grams depending on one’s preference.

Adjustability of all putter components is made possible and simple through the use of a singular Torx wrench.

Each Array Putter is priced at $399.99 and comes with the choice between four proprietary grip offerings at no upcharge. Additional hosels, alignment plates, and head weights may be purchased separately. Left-handed options are available in select models.

Array Putters will be available from Edel Golf and select fitting and retail locations around the world on February 16, 2024

Edel Golf Array putter interchangeable alignment aid.

Golf’s Roller Coaster Ride: Challenges, Changes, and the Pursuit of Fun

Hey, I’m new here. I’m Trevor, nice to meet you. I’m not self-absorbed enough to think you have seen some of my stuff before, but maybe you have! If so, that’s awesome, and if not, welcome to my first post here at Golf Unfiltered. As you will see by the following, I don’t take things too seriously. This game, which has given so much to so many, is just that…a game. Let’s have some fun with it. 

I thought I’d kick things off by taking a look at the current state of golf. I apologize in advance if this is an oversimplistic point of view, but I want everyone to look at the bright side of things. Yes, there are many issues with the current state of the game, but positives can be found if you really look. Sure, some of the things happening right now are not great and there are certainly many negatives. But walk with me a little as we try and find the silver lining of things. 

One issue that comes up repeatedly is the current state of the Official World Golf Rankings. Yeesh, things are a mess right now and, at times, contentious when it comes to the OWGR. The biggest problem I see is that players who have joined the LIV Tour no longer receive world-ranking points. This causes an issue for many players who have not qualified for golf’s major championships. There are also concerns about how these points are awarded and people will debate how these calculations are made. For the record, the Hero World Challenge probably shouldn’t be handing out ranking points. 

But here we are. Complicated formulas, shunned players, and some tournaments awarding dubious ranking points. Like I said earlier, there’s a chance it’s not all bad. Maybe, just maybe, we will see some changes. Sparked mainly by the LIV problem, could we see some serious changes to the OWGR? It would seem we are heading to an overhaul. We could see a complete re-do of the current system. Can we make it simpler? More fair? Find a way to coexist with LIV? Maybe! Time will tell.

Speaking of LIV, what do we do here? If you are like me, a PGA Tour mark, you inherently oppose the very idea of LIV. Shorter tournaments, team golf, guaranteed paydays, NO CUTS? Back in my day, you had to earn your living on the PGA Tour. 

Excuse me while I shake my fist at a cloud.

Anyway, the biggest issue with LIV in 2024 is that they are plucking many of the Tour’s best and most popular players. It is tough to see the PGA Tour lose players like Brooks Koepka, Phil Mickelson, and Jon Rham. For a lot of these guys, they are upfront: they went for the money. Others went for the idea that they could play less golf. Some will even tell you it’s because you can wear shorts. Whatever the reason, losing top-tier players AND weekly grinders undoubtedly hurts the depth of fields on the PGA Tour. 

We have seen the Tour respond by adding more prize money and event distinctions as a result of the limitless supply of cash that LIV has. Aside from that, there seems to be a deal to merge the two tours. Unfortunately, this still hasn’t left the theory stage. A deal was supposed to be done by the end of 2023, but as you may realize, it’s not 2023 anymore. 

The game appears to be heading in a very cloudy direction but can we find some sunshine? Maybe the PGA Tour had become stagnant? They hadn’t made many meaningful changes in recent years, but LIV has forced their hand. And maybe, ultimately, a merger would be good for the game. It would certainly help to see a lot of the LIV guys back on our TV every weekend. 

Wherever we end up with all of this, it’s clear the LIV isn't going away. These two tours will need to coexist for the time being. From a PGA Tour perspective, they will have to take a deep look at how they do things and hopefully, they improve for the better. We can only hope.

Speaking of improving for the better, the governing bodies in the game of golf have decided to roll back the golf ball. My initial thought here is that I want all the distance I can get. But on second thought, and after listening to people who understand this better than I do, it’s not going to be that bad. If you are an amateur of decent golfing ability, the impact on your game will be minimal. 

As I keep saying, let’s have some freaking fun. Instead of getting caught up in the sudden need to hit a seven iron instead of an eight, I urge you to remember that no one cares what club you are hitting and you shouldn’t either. The game is fun. Spending time with friends is fun. Gambling is fun. Hell, even just being outside for a few hours can be fun. Enjoy the game!

While we are on the topic of enjoying the game, I would never be in the position I am in without enjoying golf. I don’t know that I would even be interested in golf if wasn’t for Tiger Woods. He is the reason I picked up a club in the first place. He is the reason many people picked up a club. As people say, he is the needle. He still is. But there is noticeable wear on those tires.

Over the past several years, injuries have kicked off Tiger’s swan song from professional golf. Rather than retiring and putting us all out of our misery with a quick death blow, the last few years have been a slow bleed of a will he or won’t he scenario. Will he come back? Will he shut it down? Will he win again? Will he walk normally again? Round and round we go on the roller coaster.

Sure he will play a few times a year, but the years of Tiger being the main draw for the PGA Tour are coming to an end. We have been saying for FIFTEEN years now, “what will we do without Tiger” and still don’t have a good answer. He remains one of the most popular athletes of all time. The Tour will lose him for good at some point, but there hasn’t been a player that can transcend golf come along since his mid-nineties debut. There probably never will be another. So what does the Tour do? How does it attract young fans? How does it get people to tune in weekly? That all remains to be seen, but it’s not all bad!

Even with the emergence of LIV, we still get treated to great golf every week. There are so many good young players that will be a fixture for years to come. Social media has introduced many to the game in a variety of ways. Maybe with Tiger fading away, golf courses and equipment manufacturers will be forced to confront the idea that profit is not the most important thing. Making golf accessible and affordable will be key in the years to come. Without a superstar like Tiger Woods, I’m willing to bet that we see some changes that make the game more available to more players. 

Again, I said from the very beginning that this is probably an oversimplified look at the problems in golf today. There are nuances and subtleties to every one of these issues. And there are certainly many more issues we could delve into. But my point remains the same: enjoy the game. Remember why you fell in love with golf in the first place. Remember that this is just a game. Remember that the biggest goal in your golfing life should be to have fun. Try and find the positive in everything you do. 

Okay, you probably want to punch me for being so glass-half-full. I will just say, I am looking forward to contributing here at Golf Unfiltered. Throw me a follow on Twitter or Instagram. You haven’t lived until we watch a golf tournament together. So many bad jokes and terrible takes, I am sure we will all have some fun. 

PXG Black Ops: A Covert Mission for Distance and Forgiveness

PXG has stormed onto the golf scene with its latest weapon, the aptly named Black Ops line. This collection of drivers, fairway woods, and hybrids is shrouded in secrecy, but its performance speaks volumes. Forget smoke and mirrors – these clubs are engineered for explosive distance and unyielding forgiveness, leaving your opponents in the dust (or should we say, grass?).

Black Ops Tech: Breaking the Cover of Darkness

PXG isn't known for playing it safe, and the Black Ops are no exception. They're packed with cutting-edge technology that pushes the boundaries of club design:

• Advanced Material Face (AMF) Technology: PXG’s Black Ops line delivers significant distance gains by employing a propriety high strength titanium alloy face material called AMF TM (Advanced Material Face) Technology yielding increased ball speed for more distance.

• Variable Face Thickness (VFT) technology: By strategically distributing material across the face, PXG has created sweet spots that stretch from edge to edge. Off-center strikes won't penalize you as much, keeping your ball on course for more pars and birdies.

• Multi-material construction: PXG's signature blend of titanium, carbon fiber, and tungsten creates a lightweight head with a low center of gravity (CG). This translates to high launch and low spin, making it easier to get the ball airborne and keep it on a penetrating trajectory.

Black Ops Mission Briefing: Who Should Deploy?

While the Black Ops might sound intimidating, they're actually designed for a wide range of golfers:

• High handicappers: The forgiveness built into these clubs is a godsend for those struggling with consistency. The large sweet spots and high launch will help you find more fairways and get the ball airborne, leading to lower scores and more enjoyable rounds.

• Mid handicappers: If you're looking to unlock more distance and tighten your dispersion, the Black Ops can be your secret weapon. They'll help you overpower par 5s and reach those previously unreachable pin placements.

• Low handicappers: Don't be fooled by the "game-improvement" label. The Black Ops Tour-1 driver is a tour-proven beast, designed for those seeking the absolute maximum in ball speed and distance. With its sleek profile and aggressive look, it's a club that demands respect.

PXG Black Ops: Verdict

The PXG Black Ops are more than just a cool name – they're a game-changing collection of clubs that deliver on their promises. With their innovative technology, focus on forgiveness, and distance potential, they're sure to be a hit with golfers of all skill levels. So, if you're ready to take your game to the next level and leave your opponents in the shadows, consider adding the PXG Black Ops to your arsenal. Just remember, this mission is top secret – keep your newfound power under wraps!

Beyond the Specs:

• PXG offers a custom fitting experience to ensure the Black Ops clubs are perfectly dialed in for your swing. It's an investment, but one that can pay off in dividends on the course.

• The Black Ops line is sleek and stylish, with a matte black finish that exudes confidence.

• Be prepared for the price tag. PXG clubs are known for their premium quality and performance, and the Black Ops are no exception.

Ready to experience the PXG Black Ops for yourself? Visit the PXG website or head to your local authorized retailer for a fitting. Just remember, with great power comes great responsibility. Use your newfound skills wisely and dominate the course!

The Rise of the 10K: Unpacking the Latest Tech Revolution in Driver Forgiveness

Ping G430 Max 10K driver.

Gone are the days when a mishit on the driver meant sacrificing precious yards and watching your ball veer off into the wilderness. The driver game is undergoing a seismic shift, with forgiveness taking center stage, and "10K" emerging as the new buzzword. But what exactly does 10K mean, and how is it changing the way we approach the driver on the tee box?

Breaking Down the Numbers: What is MOI and Why Does it Matter?

At the heart of the 10K phenomenon lies a concept called moment of inertia (MOI). Imagine the driver head as a spinning wheel. MOI is a measure of how much resistance that wheel has to twisting when struck off-center. A higher MOI translates to a more stable head at impact, minimizing the effects of those less-than-perfect swings we all have.

Think of it like this: picture striking a bowling ball and a ping pong ball with the same force. The bowling ball, with its much higher MOI, will barely budge, while the ping pong ball will fly wildly off course. The same principle applies to your driver. High MOI drivers minimize the "ping pong effect" of off-center hits, keeping your ball on a straighter, more forgiving path.

Specifically, the metric of “10K” refers to “10,000 grams-centimeters squared” and is a combination of club head measurements that define that club’s MOI. Golf’s governing bodies set limits on this metric, and golf brands are wont to push these limits to the extreme.

As golfers prepare for a pending golf ball rollback in the coming years, everyone will be looking to maintain their distance gains leading up to that point. One way to do so is to increase forgiveness in your most inaccurate and low-lofted clubs, like your driver. We’re already seeing two major brands touting the benefits of increased forgiveness in the 10K Era.

Enter the Titans: Ping G430 Max 10K and TaylorMade Qi10

Several driver models are pushing the boundaries of forgiveness, but two stand out as popular options of the 10K revolution:

• Ping G430 Max 10K: This behemoth lives up to its name, boasting a combined MOI exceeding 10,000 g-cm². Ping's innovative design incorporates a fixed back weight, a larger head profile, and a Carbonfly Wrap crown, all conspiring to create a stability monster.

• TaylorMade Qi10: Expanding on the success of the brand’s Stealth driver technology from the past few years, TaylorMade’s foray into the 10K realm includes the carbon Twist Face fans have grown to love, a Thru-Slot Speed Pocket to maximize clubhead speed, and a new Infinity Carbon crown to distribute weight optimially.

So, is 10K the Holy Grail of Forgiveness?

While a high MOI is undoubtedly beneficial, it's crucial to remember that it's just one piece of the driver puzzle. Factors like swing speed, launch angle, and spin rate all play a significant role in overall performance. The ideal driver for you will depend on your individual swing and desired ball flight.

However, there's no denying that the 10K movement is a significant step forward in driver technology. For golfers of all skill levels, these high-MOI drivers offer the potential for straighter drives, more confidence, and ultimately, lower scores. Whether you're a seasoned pro or a weekend warrior, the 10K revolution might just be the game-changer you've been waiting for.

TaylorMade Qi10 driver.

Beyond the Specs: Choosing the Right 10K Driver for You

With so much focus on MOI, it's easy to get caught up in the numbers game. But remember, the best driver for you is the one that matches your swing and delivers the performance you need. Here are some tips for choosing the right 10K driver:

• Get fit: A professional club fitting is the best way to ensure you're matched with the right driver head, shaft, and loft combination. This will optimize your MOI benefits and unlock your full potential.

• Consider your swing speed: High-MOI drivers can be particularly helpful for golfers with slower swing speeds, as they promote higher launch and longer carry distances.

• Don't neglect feel and performance: While forgiveness is key, don't sacrifice feel and workability. Choose a driver that not only keeps your ball straight but also delivers the sound and responsiveness you enjoy.

The Future of 10K: Forgiveness Evolving

The 10K movement is only just beginning. As driver technology continues to evolve, we can expect to see even higher MOI values and even more innovative ways to combat mishits. This is exciting news for golfers of all levels, as it promises to make the game more enjoyable and forgiving than ever before.

Cleveland Launcher XL 2 Driver: Bombing Distance and Unbelievable Forgiveness

The driver can be a source of both immense joy and crushing disappointment. But what if you could unlock explosive distance and pinpoint accuracy, all while minimizing the sting of off-center hits? That's the promise of the new Cleveland Launcher XL 2 driver, and let me tell you, it's a game-changer.

Pushing the Limits of Forgiveness

The first thing you'll notice about the Launcher XL 2 is its sheer size. It's the maximum allowable volume under the USGA rules, meaning a massive sweet spot that practically begs for mishits. But Cleveland didn't stop there. They've incorporated their revolutionary MainFrame XL Face Technology, a variable thickness design that flexes at impact to launch the ball faster and straighter, even on off-center strikes.

Imagine this: you catch a heel-side strike, but instead of a weak slice dribbling down the fairway, the Launcher XL 2 rockets off the face with surprising power and a hint of draw. That's the magic of MainFrame XL – it's like having a built-in cheat code for forgiveness.

Unleashing Distance Like Never Before

But the Launcher XL 2 isn't just about forgiveness; it's about distance, and boy, does it deliver. The combination of the expansive head, the MainFrame XL Face, and Cleveland's Rebound Frame technology creates a trampoline effect that propels the ball with explosive speed. You'll be leaving your playing partners speechless as you bomb drives past them, all thanks to the Launcher XL 2's distance-maximizing design.

Who Needs the Launcher XL 2 the Most?

While any golfer can benefit from the Launcher XL 2's forgiveness and distance, it's a particularly good fit for a few specific groups:

• High handicappers: If you struggle with consistency, the Launcher XL 2's massive sweet spot will be your new best friend. You'll hit more fairways, gain valuable confidence, and see your scores drop.

• Seniors: Swing speed naturally declines with age, but the Launcher XL 2's lightweight design and explosive face help you generate maximum distance, even with slower swings.

• Golfers seeking more forgiveness: Even skilled golfers make mistakes. The Launcher XL 2's forgiveness will minimize the penalty of off-center strikes, allowing you to focus on strategy and shot-making.

Customizable Performance for Every Golfer

The Launcher XL 2 isn't a one-size-fits-all club. It comes in adjustable loft options (9°, 10.5°, and 12°) and a variety of premium shaft and grip options to ensure you get the perfect fit for your swing. Additionally, Cleveland offers their expert custom fitting service to dial in the Launcher XL 2 to your exact specifications.

The Verdict: A Must-Try for Distance Seekers and Forgiveness Fanatics

The Cleveland Launcher XL 2 driver is a technological marvel that redefines what's possible off the tee. Its combination of distance, forgiveness, and adjustability makes it a must-try for golfers of all skill levels. If you're looking to add bombs to your bag and take the guesswork out of your driver swing, the Launcher XL 2 is the answer.

Key Takeaways:

• Cleveland Launcher XL 2 driver features MainFrame XL Face Technology for maximum forgiveness and ball speed.

• Rebound Frame technology further optimizes launch and distance.

• Massive sweet spot and lightweight design make it perfect for high handicappers and seniors.

• Adjustable loft and customizable shaft and grip options ensure a perfect fit for every golfer.

So, what are you waiting for? Grab a Cleveland Launcher XL 2 driver and experience the thrill of distance and forgiveness like never before. Your game will thank you for it.

Wilson Staff Unleashes Two Beasts for 2024: Staff Model & Staff Model X Golf Balls

Wilson Staff model golf balls for 2024.

Wilson Staff, the iconic brand synonymous with golf innovation, has roared into 2024 with the release of not one, but two premium golf balls designed to dominate the course: the Staff Model and the Staff Model X. This isn't just an update; it's a power play, offering golfers a clear choice between distance and control, all wrapped in cutting-edge technology.

Staff Model: Precision Meets Power

The Staff Model is the evolution of Wilson's existing tour-proven ball, refined for even more explosive distance and pinpoint accuracy. Its four-piece urethane construction boasts a ZnPCTP boosted rubber core for maximum energy transfer, propelling your drives further than ever before. But raw power isn't everything. The Staff Model's soft HPF inner mantle and firm ionomer outer mantle work in harmony to optimize spin, ensuring your shots find their target and stick like glue on the green.

Staff Model X: Unleash the Inner Monster

For golfers who crave uncompromising distance and a penetrating ball flight, the Staff Model X is the answer. This four-piece beast features the same ZnPCTP boosted rubber core as its sibling, but cranks up the compression to 104, the firmest in Wilson's entire lineup. This translates to explosive off-the-tee speed and a steeper launch angle, leaving par 5s quaking in their boots. Don't worry about sacrificing control, though. The Staff Model X's four-piece construction and thin cast urethane cover ensure pinpoint accuracy and exceptional greenside spin, even on the most demanding approaches.

Tech that Makes a Difference

Both Staff Model and Staff Model X golf balls are packed with Wilson's latest technological advancements, making them more than just pretty faces.

• Fast Radius Roll: A unique dimple pattern optimized for faster ball speed and lower drag, maximizing distance off every club.

• Dynamic Traction Control: A textured cover that provides exceptional grip for optimal greenside spin and control.

• Soft Feel: Despite their focus on distance, both balls retain a soft feel for satisfying feedback at impact.

The Verdict: Which Staff Model is Right for You?

Choosing between the Staff Model and Staff Model X comes down to your personal playing style and priorities. If you're a distance seeker who wants to overpower the course, the X is your weapon. But if you value precision and control alongside impressive distance, the Staff Model is your perfect match.

No matter which Staff Model you choose, you're guaranteed a golf ball that's packed with cutting-edge technology and designed to help you take your game to the next level. So, head down to your local golf shop, grab a dozen, and unleash your inner beast on the course.

The Flavors of Golf on Full Display

The calendar says we’re still in the first week of 2024 and if the last few days are any indication of what to expect, we’re in for a wild ride covering a sport that is in search of a new image.

Golf — the game itself — hasn’t been immune to change, either. News of a golf ball rollback and other rule changes shook the sport in late 2023, only to be upstaged (depending on your fandom) by news of Jon Rahm switching tours to join LIV Golf shortly after. Divisiveness reigned supreme throughout the sport, each side looking for “mini wins” for their biases and arguments at every opportunity. “Exhausting” may have been the word most used to describe golf since 2021.

What has 2024 offered to golf fans thus far? Welp…

Rory McIlroy appeared on a soccer podcast — aptly named Stick to Football — and offered new, softer thoughts on LIV Golf, how the PGA TOUR has “survived” over the years, and even his original judgement of players switching tours. Those of us who actually took the time to listen to the interview understand that Rory offered objective, in-depth reasoning on his evolved thought process around the current state of men’s pro golf. For the social media bros who only went off a headline — like Greg Norman — you would have thought Rory made a tearful proclamation of wrongdoing and misjudgment. Others went as far as to suggest a “complete U-turn” by McIlroy, which is lazy at best and misleading at worst.

You can listen to the episode below:

Simultaneously, a blogger was on a personal quest to make a hole-in-one on a golf simulator that resulted in a marathon livestream session culminating in 2,627 shots over 37+ hours. We’ve seen this type of content before, but this one captured the attention of far more people than I would have ever imagined, including the likes of PGA TOUR players, professional athletes from other sports, and mainstream public figures. Since I have the mind of an old codger for such things, I poo-pooed the stunt while being equally amazed at how many people embraced it.

The dichotomy of these two examples is obvious since one has nothing to do with the other, aside from the fact that golf is at their foundation. But we’re golf fans on the internet and we’ve perfected the ability to find relationships where they don’t exist, our social media character limits our only barrier. The content must be produced! Give people what they want!

Are other sports having these types of conversations, too? Are baseball fans debating the legitimacy of home runs being hit on simulators, or the launch conditions of metal bats in college versus pine in the majors? Was professional basketball more competitive before the advent of the three-point shot?

This is where, I believe, golf’s ridiculousness reigns supreme. I mean that as a compliment.

Where else can we debate the merits of content like what we saw this week, aside from other hot-button topics like religion or politics? It feels like we all want to debate something collectively and need an outlet that appears safe on the surface, is completely unique to every individual who partakes, and has been around for over a century. The sheer volume of different golf flavors has never been more apparent than right now.

In a few weeks I’ll be returning to the PGA Merchandise Show in Orlando to meet with brands and partners of GU and learn about even more flavors of this game. As with previous visits to the Show, there will be an underlying buzz of topics to serve as ice breakers to conversations with industry-minded colleagues we see once a year. However this year already feels different because the game itself feels different. These are not topics we’ve discussed in the past on such a grand scale and with the backdrop of “how are we gonna sell this stuff to golfers?”

Perhaps that’s the point. What worked for us yesterday won’t tomorrow. Golf has remained stagnant to some degree over the years in terms of what is offered to the casual player. Yes, the COVID boom introduced more players to this great game than ever before, but it feels like a healthy dose of disruption has blown in with them. We now think of more names and topics when we hear the word “golf,” which feels like a move in the right direction if we care about sustainability. Tiger could only get us so far, just as Jack and Arnold before him.

Amid the flurry of LIV, golf balls, simulators, artificial intelligence and crowded tee-sheets, the biggest shift in golf will be its very definition. Hogan’s famous quote regarding golf’s biggest battlefield may no longer be between our ears, but rather devoid of any boundaries, let alone within the confines of 18 holes.

Unleash the Fury: Inside the Callaway AI Smoke Paradym Driver

The quest for distance and forgiveness in golf never ends, and Callaway is always at the forefront of innovation. Their latest weapon in this pursuit is the Callaway AI Smoke Paradym driver, a club that harnesses the power of artificial intelligence to unlock explosive performance for golfers of all skill levels.

But the Smoke Paradym is more than just a gimmick. It's a meticulously crafted masterpiece of engineering, packed with cutting-edge technologies designed to redefine your tee box experience. Buckle up, because we're diving deep into the heart of this groundbreaking driver.

Callaway AI Smoke driver images from the USGA Conforming List.

Ai Smart Face: The Brains of the Beast

The centerpiece of the Smoke Paradym is undoubtedly the Ai Smart Face. This revolutionary face isn't simply a thinner or hotter iteration of an existing design. It's the product of a complex marriage between artificial intelligence and real player data.

Callaway analyzed hundreds of thousands of golf shots, studying impact dynamics, launch angles, and spin characteristics. This vast dataset was then fed into their supercomputer, which employed machine learning algorithms to create a face with multiple variable thickness zones.

These zones work in concert to optimize launch and ball speed, regardless of where you strike the face. Off-center hits that would normally send your ball careening into the rough are instead straightened out and propelled towards the fairway. It's like having a built-in cheat code for forgiveness.

The Ai Smart Face isn't just about forgiving mishits. It's also about maximizing distance on pure strikes. The variable thickness zones create a hotter sweet spot, promoting explosive ball speeds that send your drives soaring further than ever before.

360° Carbon Chassis: Strength in Lightness

The Ai Smart Face wouldn't be nearly as effective without a chassis to properly support it. That's where the 360° Carbon Chassis comes in. This lightweight marvel is 15% lighter than the chassis in the previous Paradym driver, thanks to a new and innovative titanium support structure.

This weight savings allowed Callaway to redistribute mass within the head, strategically placing it in areas that promote higher launch and forgiveness. The lighter chassis also contributes to a faster clubhead speed, further boosting distance potential.

Three Flavors to Suit Your Swing:

The Smoke Paradym isn't a one-size-fits-all solution. Callaway understands that golfers come in all shapes and swings, so they offer the Smoke Paradym in three distinct models:

• Standard: For skilled golfers who value workability and control.

• Max: For those seeking maximum forgiveness and distance.

• Max D: A draw-biased option to combat pesky slices.

Each model features a slightly different head shape and CG positioning to cater to specific swing characteristics. This ensures that regardless of your skill level or playing style, there's a Smoke Paradym waiting to unlock your inner bomber.

More Than Just Hype:

The Smoke Paradym isn't just about flashy AI and fancy names. It's packed with proven Callaway technologies that have been refined over generations:

• Adjustable loft (Standard and Max models): Fine-tune your launch angle for optimal performance.

• Speed Injection Technology: Injects a polymer into the clubhead to increase ball speed.

• Flash Face Cup: Creates a larger sweet spot for more forgiveness and ball speed.

• Triaxial Crown: Optimizes CG positioning for improved launch and spin control.

The Verdict:

The Callaway AI Smoke Paradym driver is a force to be reckoned with. It's a testament to Callaway's commitment to cutting-edge innovation and relentless pursuit of distance and forgiveness. If you're looking to unleash your inner long ball hitter, the Smoke Paradym is a must-try. With its AI-powered face, lightweight chassis, and diverse model options, it has the potential to transform your game from the very first tee.