What Does a Good Golf Swing Look Like?
What do you think about when you picture a “good golf swing?” We took to Twitter to get your input.
Tiger Woods Accident Official Cause Raises More Moot Questions
The official cause of Tiger Woods’s February car accident has been released, and while some questions remain, it’s time to move on.
Will Golf Equipment Sales be Sustained in 2021?
Golf equipment sales and participation thrived in 2020 amid the COVID pandemic. Can this trend continue into 2021?
What Bryson DeChambeau is Really Proving
Bryson DeChambeau is running a grand experiment in which we are all test subjects.
COVID Log: Golf Industry Layoffs, Course Closures, and Helping the Front Line
The golf industry is not immune to the impact of COVID-19. A quick status update based on info we’ve heard and seen over the last week.
Do we really want transparency in golf?
Do we really want transparency in golf? The last month’s top stories suggest we may not be ready for what we’ll find.
Woke Golf Culture and a Marketing Evolution
Emerging trends among Woke Golf culture have shifted the way brands market to consumers. But has this culture contributed more to exclusivity?
Understanding Quality Control and Defects in Golf Production
Defects in golf equipment are nearly unavoidable, despite a brand’s best efforts. Understanding their magnitude and severity are the responsibility of the consumer.
Unfiltered Friday: Partnering with Golf Brands by Collaboration
Collaboration among golf media outlets are on the rise, expanding audience reach and benefits to the consumer. Is there still a place for going it alone?
Unfiltered Friday: Aggressive Website Tactics are Turning Golf Brands Off
Are bloggers and website owners becoming too entitled? This week’s article describes a disturbing trend.
Unfiltered Friday: Outrage and Accountability in Social Media
Public outrage has found a home in social media, especially when high profile figures do something we condone. What is the appropriate reaction, and when are we adding to the problem?
Unfiltered Friday: Golf Writing in the Influencer Era
Social media influencers in the golf industry are a dime a dozen, but what is their impact on consumer decisions? What is the long term outlook of this model?
Unfiltered Friday: Statistical Significance in Golf Equipment Tests
In the first installment of our new weekly feature, we discuss the importance of understanding the methods used when conducting golf equipment tests.
Do Rapid Release Cycles Intentionally Mislead Consumers?
Do golf brands intentionally mislead consumers via their rapid release cycles? Let’s take a moment to address a dangerous mindset.