AS WINTER APPROACHES DYNAMIC GOLF FACILITY TAKES TO THE TEE

Cutting-Edge TopGolf Facility Stays Open Year-Round with Heated Hitting Bays as Chicagoland Golf Courses Shutter for Winter; Hosts First-Ever Black Friday Prize Day

Wood Dale, IL (November 15, 2010) – Typically, when the temperatures drop and the snow blankets the greens, Chicagoland golfers hibernate, swings go rusty, and clubs get banished to the basement. No more. The seasons are quickly changing, but TopGolf, the entertainment complex that combines innovative technology and traditional golf, stays open year-round and boasts 50 heated hitting bays to keep players warm and comfortable while they play, dine and hang-out with friends, family and co-workers.

“Whether you’re a serious player or are simply looking for something new and fun, we’ve got the best place to work on your swing or hang out with friends and family during the holiday season.” said TopGolf Chicago General Manager Brett Hintz. “From $1 Mondays, when players can get unlimited $1 mini sandwiches [beef, meatball, burgers, dogs and pork] all day and night to our $12 Bottomless Bucket of Balls, to special events and promotions like our Black Ball-Black Friday prize day on the day after Thanksgiving, our goal is to keep it exciting every day, every week.”

On the day after Thanksgiving, TopGolf—which is located just 5 minutes from Woodfield Mall—will host its first-ever Black Friday party. Players will receive black golf balls at random which they can redeem for instant prizes as well as a grand prize EA Sports PGA Tour arcade game valued at $3000. “We think this is a much better way to spend the day compared to standing in line at the mall to buy a microwave at 50%-off. Golf. Guys. Beer. Free stuff. What else could you possibly want?” said Hintz.

Throughout the season small groups can reserve bays by calling in advance, and groups of over 200 can book the facility’s VIP Executive Suite that features flat-panel TVs, a private bar, fireplace, private hitting bays and customized catering options.

As demand for private events has continued to escalate, the company has plans to once again up its game by the addition of a new lounge and event space. “We’re always asking our customers what they want to see here,” said Susan Murphy, director of marketing for the company. “How can we make their experience even better? We’ve had an overwhelming demand for more private event space for corporate events, birthday parties and bachelor parties, and we just haven’t had enough room. That will change with the addition of a new players’ lounge.”

The company is still in the planning and development phase of the transformation, but space currently housing the Pro Shop will be remodeled into an exclusive suite and lounge. As a result, current Pro Shop merchandise—all balls, clubs, and bags—will soon be offered for sale to TopGolf patrons at a significantly discounted rate. For sale updates and information, go to TopGolf’s Facebook page.