PRESS RELEASE --  Today Callaway Golf Company has officially announced new Apex Irons, new Apex Pro Irons, and Apex Hybrids. The new Apex clubs, which will be available to golfers by the end of the month, advance the Apex product line that is widely regarded as establishing a new performance standard in the iron category since it launched two years ago.

The new Apex Pro Irons are a forged performance set built specifically for skilled players. They incorporate Tour influenced shaping and design with a classic look, progressive flow weighting that optimizes Center of Gravity (CG) for playability and control, and soft feel that better players prefer.

And the Apex Hybrid is the first hybrid for the Apex and Apex Pro player. It has a longer, more iron-like blade length with a Neutral CG bias, controlled ball flight, and workability from precision shaping. The new hybrid also delivers high ball speeds from a forged face cup, and an Internal Standing Wave that helps move the CG for versatility on various shots.

The new Apex Irons (available lofts: 3-SW) and new Apex Pro Irons (available lofts: 3-AW) will be available at retail on October 30, and golfers can pre-order them starting October 16 on Callawaygolf.com. Both iron sets will have a retail price of $1,199.99 for steel shafts and $1,399.99 for graphite shafts. The new Apex and new Apex Pro sets will both have a wide selection of no upcharge shaft options, including popular shafts on Tour.

The Apex Hybrid (available lofts: 2H-5H) will be at retail and online on CallawayGolf.com on December 4, and golfers can pre-order them starting October 16, with a retail price of $219.99 each.