Ben Hogan Releases New ICON Irons

Ben Hogan Golf Equipment Company has officially released their new ICON irons, according to a press release from the brand on Tuesday. Essentially the upgrade to their incredible Ft. Worth blades, the new ICON irons feature a classic look with a modern aesthetic for the skilled player.

“Ben Hogan always had exceptionally high standards … especially for his blade iron designs.  We think the new ICON Irons would be something he would be proud of” said Scott White, CEO, Ben Hogan Golf Equipment Company.  “In the hands of accomplished players, they will find the ICON Irons offer an unmatched combination of performance, feel and eye appeal as compared to any muscle back blade on the market. This was Mr. Hogan’s mission and we’ve continued that tradition.”

The ICON irons feature a style that screams classic “Ben Hogan”, including a forged shape and muscle-back design traditionalists and modern-day players can both appreciate. A blade design through-and-through, the ICON irons feature minimal offset, a thin topline and weighting that will appeal to players who prefer to shape their shots.

Additional info on the ICON irons from Hogan include:

Highlighting the design elements of the ICON irons is Hogan’s “Progressive Center of Mass” weighting system that allows golfers, regardless of which club they’re hitting, optimal ball flight on both length and trajectory.  The system positions more mass higher in the short, scoring irons to generate a lower ball flight for better control while eliminating any ballooning.

On the long and mid-irons, weight is located progressively lower to help generate higher shot trajectory with more spin. Equally impressive, each loft in the ICON Irons set has a visible weight pad in the rear, with a unique size, shape and position for that specific loft and clubhead. This allows for a seamless performance transition from one iron to the next. 

Unlike other companies that have strengthened their iron lofts over the years, which creates unbalanced gaps between irons, the ICON Irons feature consistent four-degree gapping, which was a Ben Hogan signature design element going back to 1953. This practice, when combined with a calculated graduation in club length, and head width and thickness for each iron, leads to a perfectly balanced set of clubs. This level of precision gives golfers much more consistency and flow throughout the set, with respect to performance and feel, while invoking the confidence that better players rely on in their irons.

The ICON Irons also feature Ben Hogan Golf’s proprietary V-SOLE® technology, which provides a high-bounce leading edge and soft, lower-bounce trailing edge to promote forgiveness and prevent digging. Regardless of the length or thickness of the grass, the V-shaped sole cuts right through as if the golfer was hitting from the heart of the fairway. 

The Ben Hogan ICON irons start at $770 (chrome) and $800 (black diamond). For more information, visit the Ben Hogan Golf Equipment Company website here.