TaylorMade Golf MyTP Custom Putter Design Program Announced
The TaylorMade Golf Company has announced their newest foray into allowing customers the opportunity to customize two of the brand’s premium putter offerings via MyTP. The service was formally announced via press release today, December 1, 2020.
Built as an online platform for consumers to mix and match different color and style combinations on either the TaylorMade Juno or Soto blade models, it appears the number of options available are many.
“More and more golfers want equipment that not only performs at a premium level on course, but speaks to who they are off it,” said Bill Price, Senior Director of Product Creation, Putter & Wedge. “The MyTP program gives them the chance to do just that. We’re bringing an extensive level of personalization to a traditional line of blade putters, delivering an ideal blend of the classic and the modern.”
Thousands of different color and head shape combinations are possible with the program, which includes the ability to customize the putters’ moveable weights, lettering, engravings, sightlines and more. The full list of custom options include:
Head Finish – Classic Silver or Jet Black
Hosel – Juno; L Neck and Long Neck. Soto; Flow Neck and Long Neck
Custom Engraving – Create a custom message with characters (4) on both the toe and heel bumpers. Choose from 12 different paint fills
Sight Line – Five different sight line options include no line, single line in cavity, dot on topline, single line on topline and double line in cavity with 12 different paint fills
Face Insert – Nine different paint options for the Pure Roll™ insert with 45° grooves to encourage optimal forward roll
TP Cavity Badge – The TP insignia on the back of the putter blade can be personalized with 10 different color options
Cavity Screws – The weighted screws on the back of the putter blade can be personalized with 8 different color options
Sole Weights – Choose from 3 different finishes: Stainless Steel, Gun Metal and Copper
TaylorMade Weight Logo – Embossed within the sole weights, the subtle TaylorMade logo can be personalized with 12 different color options
Juno/Soto and TaylorMade Logos – The adjacent logos on the sole of the putter can be personalized with 12 different color options
Shaft Color – Classic Chrome and Black
Specifications, Pricing and Availability
MyTP will launch exclusively on TaylorMadeGolf.com beginning on Dec. 1 at a retail price of $325. Length options span from 32-37 inches with select grip offerings from SuperStroke, Golf Pride and Lamkin.